Browsing by Title
Now showing items 2766-2785 of 5198
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The impact of brand equity on customer in Vietnamese jewelry industry - Case of Doji Gold & Gems Group
(International University HCMC, Vietnam, 2012)The impact of brand equity on customer in Vietnamese jewelry industry - Case of Doji Gold & Gems Group -
The Impact Of Brand Equity On Vietnamese Young Generation’s Purchase Intention – A Study Of Fashion Industry In Ho Chi Minh City, Vietnam
(2022)Nowadays, Vietnam's long-standing fashion brands are gradually losing market share to big foreign brands. In addition, newly established domestic brands mainly focus on the fashion trends of young people but have not ... -
The impact of brand equity on young customerpurchase intention toward Gongcha milk tea in Ho Chi Minh city
(International University - HCMC, 2017)This research is aimed to evaluate the relationship between brand equity on young customers purchase intention toward Gong Cha milk tea in Ho Chi Minh City. This study have includes five main sections. First chapter introduce ... -
The Impact of Brand equity on Young Male Purchase Intention Towards Men's Hair care Products in HCM city
(HCMC - International University, 2015) -
The impact of brand equity on young male purchase intention towards men's skin care products
(International University HCMC, Vietnam, 2012)Nowadays, men pay more attention to their appearance than ever before, so the demand for beauty products increased remarkably. Catching up with this trend, many men‟ skin care product brands have been launched ... -
The impact of brand image fit on Vietnamese young consumers' attitude towards co-branded product
(International University - HCMC, 2019)Institution: School of Business, Ho Chi Minh International University Authors: Vo Kieu Vy Title: The Impact of Brand Image Fit on Vietnamese Young Consumers’ Attitude towards Co-Branded Product: A Case Study Of Biti’s ... -
The impact of brand pages on social networking sites: A case study brand page of Megastar on Zingme
(International University HCMC, Vietnam, 2012)Zingme and the social media are a new and popular trend within marketing communications where traditional marketing strategies do not work. The marketing potential of Zingme is huge (http://open.zing ... -
The impact of brand personality in tablet user's loyalty: A case study in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)This study was conducted to identify the relationship between brand personality and brand loyalty that are using tablet in HCMC. Besides that, it also examines the impact of the 2 factors (brand distinctiveness and self- ... -
The impact of brand personality on brand engagement by the mediation of self-concept of young consumers towards cosmeceutical brands
(International University - HCMC, 2019)Nowadays, with the dominance of big players in the beauty industry, particularly the cosmeceutical product market, it is of high concern for the marketers to create a long-term relationship with consumers instead of merely ... -
The impact of brand preference on consumer purchase intention in watch industry - Case study of Rolex in Ho Chi Minh, Vietnam
(International University - HCMC, 2018)preferences uncover the sort of properties a brand has, to reinforce its position and increment its piece of the overall industry. In addition, it shapes a basic contribution to building up an organization's effective image ... -
The impact of capital adequacy on performance of Vietnam's commercial banks
(International University - HCMC, 2019)This empirical study is conducted to define and quantify the effects of capital adequacy on the performance of Vietnam’s commercial banks. The study employs the FGLS technique on panel data for 21 commercial banks in Vietnam ... -
The impact of capital expenditure on working capital management in food and beverage companies in Ho Chi Minh
(HCMC - International University, 2015)It can’t be denied the fact that working capital management plays the significant role in survival and ability of firm daily operations. To maintain the firm performance, managers should adapt sufficient level of the working ... -
"The impact of capital on the insolvency risk - Case of Vietnamese commercial banks"
(International University - HCMC, 2016)This research analyzes the impact of capital on the insolvency risk in Vietnamese commercial banks. The sample size is collected from 26 domestic commercial banks with 156 observations during the period from 2009 to 2014. ... -
The impact of capital structure on firm performance - A study of food and beverage companies listed on Vietnam stock exchange
(International University - HCMC, 2018)In this study, the relationship between capital structure and firm performance was researched. The data was collected from 47 food and beverage companies listed in Vietnam stock exchange form 2013 to 2017. There were three ... -
The impact of capital structure on firm performance in seafood processing industry in Vietnam
(International University HCMC, Vietnam, 2012)This study seeks to investigate the effect of capital structure on firm performance by analyzing the relationship between firm performance of seafood processing companies listed on HOSE, ... -
Impact of capital structure on firm performance: A case study of listed manufacturing companies on Ho Chi Minh stock exchange (HOSE)
(International University HCMC, Vietnam, 2013)This study explores the impact of capital structure on firm performance using a panel data of 62 manufacturing companies listed on Ho Chi Minh Stock Exchange for the period of five year, from 2007 to 2011. The author ... -
The Impact of capital structure on firm performance: A study of manufacturing companies on HOSE
(International University HCMC, Vietnam, 2013)Since Modigliani and Miller (1958) have released their paper about the issue of capital structure, this topic has raised interest for many researchers. Basically, capital structure is the way a firm use different ... -
Impact of capital structure on firm performance: An empirical study of listed manufacturing companies in Vietnam
(International University HCMC, Vietnam, 2012)This paper examines the relationship between firm’s capital structure and its financial and market performance among a sample of 71 manufacturing companies listed on the Vietnamese stock exchange during the ... -
The impact of capital structure on firm value - A case of real estate firms in Vietnam
(International University - HCMC, 2019)This study investigated the impact of capital structure on firm value in Vietnam real estate sector. Using a sample of 12 listed real estate firm on stock exchange centers over the five year period from 2008 to 2017 Variables ... -
The impact of capital structure on performance - Evidence of listed companies in food and beverage industry in Vietnam
(HCMC - International University, 2015)The expectation of this study is to investigate the influence of debt on financial performance on both Return on assets (ROA) and Earnings per share (EPS) of 28 listed companies in Vietnam food and beverage industry from ...