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Impact of celebrity endorsement on attitude towards advertisements and brands - The case of using celebrities as endorsers for shampoo products in Viet Nam
(International University - HCMC, 2018)The celebrity endorsement concept is often used by marketers to promote their brand and thus increase sales or ultimately increase their brand identity. These celebrities are widely used in various advertisements in the ... -
Impact of celebrity endorsement on attitude towards advertisements and brands - The case of using Korean celebrities as endorsers for cosmetic products in Vietnam
(HCMC - International University, 2015)Nowadays, as people are paying more time and efforts for their appearance; cosmetic products are now an undeniable need, especially for women. For that reason, cosmetic brands have been applying different methods to foster ... -
The impact of celebrity endorsement on viewers' preference towards the advertising and purchase intention - The case of Toc Tien endorsing OPPO
(International University - HCMC, 2016)This research was conducted from March 5th to April 15th, 2016 in Ho Chi Minh City with 304 qualified respondents through online surveys and handout surveys. The objectives of this study are to examine the impact of celebrity ... -
The impact of chairman characteristics on firm performance - Evidence from listed companies on HCM stock exchange
(International University - HCMC, 2016)The purpose of this study is to investigate the relationship between characteristics of chairman of board and firm performance for a panel of Vietnamese corporations. It examines the impact of education, demographic ... -
The impact of Chinese currency devaluation on Vietnam stock market in 2015: Evidence from Hanoi stock exchange 30 (HNX-30)
(International University - HCMC, 2016)This paper talks about the event of Chinese currency devaluation beginning on August 11, 2015 and its impact upon Vietnam stock market, especially on Ha Noi stock exchange. The People’s Bank of China (PBOC), China’s central ... -
The Impact Of Climate Change Awareness On Vietnamese Consumers' Perceptions Of Sustainably Produced Rice
(2022)Rice production in Vietnam is one of the reasons for the deterioration of the country's environment and high levels of greenhouse gas emissions. The Sustainable Rice Platform (SRP) Standard is the first standard in the ... -
The Impact Of Coffee Shop's Servicescape On Customer Loyalty After Covid Pandemic: The Case In Ho Chi Minh City
(2022)Although the worldwide economic crisis due to Covid pandemic, the amount of coffee shops used for social and cultural exchanges is increasing, and they have become an essential part of people's daily lives in latest days. ... -
The impact of consumer ethnocentrism and cultural sensitivity on customer intention to purchase imported or local product - The case of candy, biscuits and cake in Vietnam market
(International University - HCMC, 2017)This dissertation investigates about factors around customer behavior toward domestic and imported products, in case of candy, biscuits and cake. Ethnocentrism and cultural sensitivity play important role to customer ... -
The impact of consumer-based brand equity on purchased intention
(HCMC - International University, 2015)The beverage industry and specifically the brewery sector has undergone under major developments over the past decade, thus leading to significant increases in production and consumption. However, there are only few studies ... -
The impact of consumers' attitudes and subjective norm on actual purchase behavior - The case of Vietgap Vegetables
(International University - HCMC, 2017)Due to high serious problems around food safety and hygiene in Vietnam, this research is motivated to study. Given the Theory of Planned Behavior, the research is conducted to define the impact of consumers' attitude (Health ... -
The impact of corporate brand on customer buying decision in advertising industry: A case of Grey group Vietnam
(International University HCMC, Vietnam, 2012)In recent years, competition in Vietnamese advertising industry becomes more fierce and intensive as every advertising agency tries to gain more clients and tiny pieces of market shares. In advertising service market, there ... -
The impact of corporate brand on customer buying decision in Vietnam advertising industry: A view from experts
(International University HCMC, Vietnam, 2012)The impact of corporate brand on customer buying decision in Vietnam advertising industry: A view from experts -
Impact of corporate brand on customer purchasing decision in education: Case of ILA - English center in Vietnam
(International University HCMC, Vietnam, 2009)Impact of corporate brand on customer purchasing decision in education: Case of ILA - English center in Vietnam -
Impact of corporate governance characteristics and financial ratios on dividend policy - The case of Vietnamese non-financial firms
(International University - HCMC, 2020)One of the most contentious topics in modern corporate finance is dividend reform. In this research, the behavior of 57 non-financial firms in Vietnamese market from 2013-2019 is examined to analyze the firms’ financial ... -
The impact of corporate governance index on firm financial performance of listed companies on Ho Chi Minh stock exchange (HOSE)
(HCMC - International University, 2015)The purpose of this research is examination the relationship between corporate governance and firm financial performance. The governance practices are evaluated by Corporate Governance Index (CGI) issued by International ... -
The impact of corporate governance mechanism on firm performance - Evidence from Vietnamese stock market
(International University - HCMC, 2016)Corporate governance has a crucial impact on the operation of a firm as well as the national economy. Several studies in many countries have been conducted to analyze this issue. There is a limited literature in Vietnam ... -
The Impact Of Corporate Governance On Bank Performance Listed On Hose And HNX
(2023)The performance of a bank and the state of the economy are both significantly impacted by corporate governance. Corporate governance has grown more crucial to banks' success in the context of a challenging business ... -
The impact of corporate governance on capital structure : Evidence from the Vietnamese stock market
(International University HCMC, Vietnam, 2014)This paper aims to investigate the impact of corporate governance on capital structure of listed firms on Vietnamese stock exchange. Data of 82 listed companies over the period of 3 years is processed and regressed following ... -
The impact of corporate governance on firm performance in VietNam - A study on Ho Chi Minh Stock exchange
(International University - HCMC, 2017)This paper investigates the influence of corporate governance on firm performance using publicly listed firms on Ho Chi Minh Stock Exchange (HOSE). 100 firms are taken into account with their annual reports from 2011 to ...