Browsing by Title
Now showing items 5006-5025 of 5198
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Understanding the influences of the spokes-character on brand equity - The case of Comfort in Vietnam
(HCMC - International University, 2015) -
Understanding the market and determinants of purchasing an isuzu light duty truck : A case study of Viet Nam market
(International University - HCMC, 2016) -
Understanding the relationship between country of origin image and brand equity : Case of cosmetic brands in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)Brand equity is one of the key topics in marketing in recent years. A strong brand with positive brand equity has several advantages such as higher margins, brand extension, more powerful communication effectiveness and ... -
Understanding the relationship between country of origin, brand experience, brand trust and perceived quality to repurchasing intention - Case of smarphone brands in Ho Chi Minh city
(International University - HCMC, 2015)The purpose of this study aims to investigate the relationship between country-of-origin (COO) image and brand experience that effect to repurchasing intention through brand trust and perceived quality. Brand trust and ... -
Understanding the relationship between stock liquidity and firm's real investment - A study on Vietnam stock exchanges
(International University - HCMC, 2018)This thesis explores the relationship between firm’s real investment and firm’s stock liquidity. By employing Generalised Method of Moments approach, using a panel of 158 firms listed on Hồ Chí Minh Stock Exchange and ... -
Understanding transformational leadership and innovation performance relationship between absorptive capacity, social networking sites and organizational learning capacity
(International University - HCMC, 2019)Although the relationship between absorptive capacity, organizational learning capacity, transformational leadership and innovation performance has already been studied by many researchers, there is still a empirical support ... -
Understanding Vietnamese Attitudes Toward Online Data Privacy And Personal Information Sharing - The Case Applied To People Living In Ho Chi Minh City
(2023)Studying privacy concerns is essential in today's digital era. It helps protect individuals' rights and enhance trust in online platforms. By understanding privacy concerns, businesses and policymakers can develop effective ... -
University Course Timetabling Using Grey Wolf Optimizer: A Case Study Of International University
(2020-08)Building a university course timetabling (UCT) can be defined as an NP-hard problem, and some of the problems that needs addressing are classrooms, faculty members, students, and courses. This is a difficult issue with ... -
Urbanization change in Ho Chi Minh city from 1990 to 2022 detecting using satellite imagery
(2022)After the Liberation day on the 30th April 1975, for three decades, Ho Chi Minh city has been through an urbanization process splitted into two phases. From 1976-1985, the city focused on post-war recovery, the infrastructure ... -
US Monetary Policy Uncertainty And Stock Price In Emerging Economies: An Empirical Analysis From The Asean Region
(2023)This paper examines whether the impact of uncertain US monetary policy on stock prices of emerging economies in the ASEAN region exists. Using monthly data for the period from early 2000 to late 2022 together with the ... -
Us Policy Uncertainty And Investment Sensitivity To Peers’ Stock Prices: Empirical Evidence From Vietnam
(2022)This paper examines the spillover effect of the U.S. economic policy uncertainty (EPU) on the investment sensitivity to peers’ stock prices for a sample of 3,444 firm-year observations of listed firms in Vietnam over the ... -
The use and customer's perception on facebook - A study on millennial in Vietnam
(International University - HCMC, 2016)At the first time when Facebook was launched, this social networking site create a new horizon in the how people interact with each other and business. After 7 years, the dominating status of Facebook is undeniable by the ... -
The Use Of Conjunctions In Non-Native English Argumentative Essays By Vietnamese Undergraduates
(2021-07)Conjunction is one of the important cohesive devices that function as clue words in realizing logical-semantic relations between text segments (Halliday & Matthiessen, 2004). By virtue of that, it helps readers know what ... -
Use of different materials (maltodextrin, gelatin and gum arabic) and their combinations for microencapsulation of black pepper (Pepper nigrum L.) oleoresin
(International University HCMC, Vietnam, 2013)Microencapsulation was the modern technique to change black pepper oleoresin in liquid form into powder form which was surrounded by coat to prevent outside factors such as microorganisms, temperature, moisture, etc. The ... -
Users Tasks Management Based On A Mobile Application
(2021)In the era of 4.0 technology, the fact that people are becoming busier and the remain of hard work increases their need of a tool that can help them take note of things they have to do. Note-taking is useful in helping ... -
Using ads to design RF front end for RFID system 2.4 MHZ
(International University HCMC, Vietnam, 2012)Using ads to design RF front end for RFID system 2.4 MHZ -
Using ads to design RF front end for RFID system 900 MHZ
(International University HCMC, Vietnam, 2012)This thesis proposes to design, fabricate and verify the RF front-end for an RFID system operating at 900MHz. The design consists of 3 fundamental RF circuits - an Antenna, a Low Noise Amplifier (LNA), and the Band Pass ... -
Using advertising value as the stimulus customer to change from trial action to repurchasing action - The case study of Grab
(International University - HCMC, 2017)Online advertising has been rapid grew and became an integrated part of every business. Although numerous research has been studied the effectiveness of advertising, how the perceive advertising value can increase consumers’ ... -
Using An Expectancy Theory To Explain Online Information Disclosure
(2023)Information disclosure has been a critical concern when consumers conduct e commerce transactions. Moving beyond benefits and risks of information disclosure, this paper applied the expectancy theory of motivation to ... -
Using commercial tranceivers to build a wireless network
(International University HCMC, Vietnam, 2011)This thesis implements a wireless network based on Pure Aloha protocol for smarthouse application. The network includes three nodes with one master, two slaves. Each node includes the HM-TR transparent wireless ...