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Customer experience and customer loyalty towards coffee shop in HCMC - The case of Phuc Long
(International University - HCMC, 2017)This thesis is conducted for indicating the customer experience and customer loyalty towards coffee shops in HCMC. To be more specific, the study is deeply conducted into a brand called Phuc Long and to figure out the ... -
Customer experience and customer loyalty towards tourist companies in HCMC
(International University HCMC, Vietnam, 2013)This study is conducted to identify the customer experience and customer loyalty towards tourist companies in HCMC. Besides that, it also illustrates the relationship between customer experience and customer ... -
Customer image on service environment in fitness industry: A case of " The gym fitness center" in Vietnam
(International University HCMC, Vietnam, 2012)Fitness industry is predicted to have a bright, blooming in near future. In a world of lots of competition, customer’s perception is an important key to ensure customer loyalty as well as the living ... -
Customer intention analysis in evaluating market opportunities for Yamaha Hoa Quang music school in the urban area of Ho Chi Minh City - The clidren from 4 - 5 years -old segment
(International University HCMC, Vietnam, 2012)Music is an integral part of life. Music education helps people, especially helps children develop more comprehensive. Yamaha Music Foundation is a well-known organization in Japan and many other countries around the world. ... -
Customer involvement, Satisfaction and Loyalty for Fast-fashion Retailers
(International University - HCMC, 2021)The Vietnam fast-fashion industry has been strongly developing due to a surge in customer demand. However, local fast fashion retailers still fall short of understanding customers’ expectations which, in turn, makes them ... -
Customer loyalty and its antecedents in fitness centres
(International University HCMC, Vietnam, 2014)The purpose of this paper is to develop and empirically test the antecedents of customer loyalty in fitness club context. A conceptual framework was developed based on previous studies investigating the relationship among ... -
Customer loyalty in express delivery business - A case study of DHL - VNPT express limited company
(International University - HCMC, 2018)The research is conducted to examine the influencing factors of customer loyalty towards DHL international express delivery services. The study applies the research model from Luarn and Lin (2003) with three independent ... -
Customer loyalty towards buying-in-group websites in Vietnam food Industry
(International University HCMC, Vietnam, 2013)Buying-in-group became an extremely popular phenomenon in last two years in Vietnam. In order to compete and achieve profitability, buying-in-group websites need to have a good level of understanding of their ... -
Customer perception on brand extension in banking : Case of Vietnam EXIMBANK'S retail banking extension
(International University Ho Chi Minh City, Vietnam, 2011)Developing retail banking becomes one of priority tasks of Vietnamese banks due to the fact that Vietnamese‟ need on retail banking service is being higher while there is a few such offers from domestic banks. Following ... -
Customer perception on brand extension in banking industry case of ASLA commercial bank (ACB)'s international banking
(International University Ho Chi Minh City, Vietnam, 2011)There are five main findings in this research: customers accept brand extension of ACB to international banking; customers do not totally accept ACB brand extension to international banking; international ... -
Customer perception on discovery and adventurous travelling tour and its marketing strategy
(International University HCMC, Vietnam, 2012)This research is conducted to find the most appropriate marketing strategy for Mystery Hunting for Red Spirit Company Limited base of understanding customer perception of quality and value on Mystery ... -
Customer Profitability Prediction In Online Retail Industry
(2020-08)This study investigates the prediction of customer profitability in business context with the aim of better interpreting the customer purchasing behavior and adopting proper selling strategy. In this paper, we also extend ... -
Customer relationship management of An Lac labels joint stock company with key clients in the international business environment
(International University HCMC, Vietnam, 2012)This research is conducted in order to improve Customer Relationship Management implementation in An Lac Labels Joint Stock Company. The research has been conducted from March 2012 to May 2012 in Ho ... -
Customer satisfaction and brand loyalty - Case of the airline VietJet air (VJA)
(HCMC - International University, 2015)To be able to survive in the highly competitive market, it is significant for any airlines to secure loyalty of customers towards their brands. To every airline, customers are people who hold the key to drive that airline ... -
Customer satisfaction and loyalty after service failure and recovery : A study in restaurant industry in Ho Chi Minh city of Vietnam
(International University HCMC, Vietnam, 2013)This research was conducted to examine the evaluation of customers towards result of service recovery of organizations. In this paper the three justice dimensions was employed to explain the customer satisfaction after ... -
Customer satisfaction in general trade distribution channel - case study at goodfood company
(International University Ho Chi Minh City, Vietnam, 2011)The purpose of this study is to measure the customer satisfaction in General Trade Channel. The study develops on data collected via a survey and an interview in order to find the satisfaction level of customers, the ... -
Customer satisfaction in real estate industry, an investigation of high - class condominiums in Ho Chi Minh city
(International University Ho Chi Minh City, Vietnam, 2011)This thesis is conducted to research how customers of high-class condominiums in Ho Chi Minh City feel about their housing and discover factors influencing that feeling as well as evaluate those factors’ affecting ... -
Customer satisfaction of banking service: The case of commercial banksin Vietnam
(International University HCMC, Vietnam, 2009)The purpose of the research is to find out the current level of customer satisfaction in retail banking service and the differences between private commercial banks service and state owned commercial banks service. The ... -
Customer satisfaction of hair beauty service, the case of Mano Mano hair beauty salon in Ho Chi Minh city
(International University Ho Chi Minh City, Vietnam, 2011)From the fact the number of customers of Mano Mano has gone down in recent months, this study applied the SERVQUAL instrument to evaluate Mano Mano’s performance then offer value recommendations to ... -
Customer satisfaction of KFC in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)Customer satisfaction is an important strategic objective for retail industries. In order to survive and achieve profitability, retailers need to have a good level of understanding of their customer’s needs ...