Browsing by Title
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Customer satisfaction of medical service. The case of 115 People hospital
(International University Ho Chi Minh City, Vietnam, 2011)This study applies an adapted SERVPERF instrument developed by marketing researchers to assess the level of service provided by 115 People Hospital. The objectives of the study are: (1) To determine patients’ ... -
Customer satisfaction of Mobile telecom network service, the case of Post-paid subscriber in HCMC
(International University Ho Chi Minh City, Vietnam, 2010)The purpose of this study is to research how have service quality affected customer satisfaction from the subscriber’s perspective and the differences in customer satisfaction/expectation/perception among ... -
Customer satisfaction on warranty service of Phong Vu commercial service Joint Stock Company
(International University HCMC, Vietnam, 2013)Customer satisfaction on warranty service of Phong Vu commercial service Joint Stock Company -
Customer satisfaction to footwear specialist store - case of Vascara Store
(International University HCMC, Vietnam, 2013)This study is focused to find what the key success factors affecting the satisfaction for footwear specialist store in Ho Chi Minh City. Small independent retailers developed quietly fast in last few ... -
Customer satisfaction toward service quality of online retailing . The case study of takeone Ltd.Co ( www.takeone.com.vn)
(International University HCMC, Vietnam, 2011)This thesis is aimed to measure the customer’s perceptions toward online service quality of Takeone Co.Ltd through Website www.takeone.com.vn . The main problem of this study was whether customers are satisfied ... -
Customer satisfaction towards the students assistant center for employment placement in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)With the overall purpose to find out current satisfaction of the students using the employment placement service in Ho Chi Minh City, this thesis used the sample of Students Assistant Center (SAC) as the case to examine ... -
Customer satisfaction towards wedding planner: Case study of Vietnam Wedding planner company
(International University HCMC, Vietnam, 2012)This research aims to achieve 2 main goals. First of all, investigate perceived service quality by customer to evaluate the service quality of VNWP. Secondly, after measuring, based on the results, the study ... -
Customer satisfaction, return intention and word - of - mouth at the Coffee Bean & Tea Leaf in the Vietnamese market
(International University HCMC, Vietnam, 2014)Purpose – This research is carried out to find out main factors contributing on the customer satisfaction of The Coffee Bean & Tea Leaf in the Vietnamese market and discover the relationship of it towards return intention ... -
Customer switching behavior in credit card service in Vietnamese retail banking sector
(International University - HCMC, 2015)In order to maintain a position and market share in the intense market, the banks have to deploy the strategies to enhance customer loyalty and reduce customer exit and also to become more competitive. Customers have more ... -
Customer's purchase intention toward the application of crowdsourcing in pizza hut delivery via the webpage phd.vn
(International University HCMC, Vietnam, 2012)The overall purpose of this thesis is to study customer’s purchase intention toward the application of crowdsourcing in Vietnam e-market with an applied case in Pizza Hut Delivery via the webpage ... -
Customer's satisfaction on travel service at Saigontourist
(International University HCMC, Vietnam, 2012)Customer satisfaction is an important strategic objective for retail industries. In order to survive and achieve profitability, retailers need to have a good level of understanding of their customer’s needs ... -
Customer-based perspective of business - to - busniess relationship quality in domestic rice supply chain networks of south Vietnam
(International University - HCMC, 2016)Relationship quality in business is an important construct in relationship marketing, and an important kind of intangible asset of a company. The purpose of this study is to identify the main components of relationship ... -
Customer-oriented corporate social responsibility : Effect on consumer loyalty through consumer perceived value - The case of Ho Chi Minh city
(International University - HCMC, 2020)This study was conducted for exploration of how ecommerce retail companies carrying out the corporate social responsibility (CSR) policies, as a dimension, can create the competitive advance through the enhancement of ... -
Customer-perceived values affecting consumers' choice of coffee shops - Case of Monkey in Black coffee
(International University - HCMC, 2016)In current economic development, people are more and more busy at work and taken a lot of pressures. In this situation, coffee might be a good choice to refresh you from stress and weariness. With coffee daily habits, ... -
Customers satisfaction of Banh Pia Quang Tran in Kien Giang province
(International University HCMC, Vietnam, 2012)This study aims to investigate factors that affect customer satisfaction towards Banh Pia Quang Tran, a brand new chain in traditional market. Then, with the important findings from the research, the study will provide ... -
Customers' buy-GRID model and its implications for promotional mix case of Minh Phuc manufacturing and trading joint stock company
(International University Ho Chi Minh City, Vietnam, 2010)This thesis deals with the buying process of customers in Minh Phuc manufacturing and trading joint stock company. I classified customers into three distinct buying situations – new task, modified ... -
Customers' buy-GRID model and its implications for promotional mix case of Minh Phuc manufacturing and trading joint stock company
(International University Ho Chi Minh City, Vietnam, 2010)This thesis deals with the buying process of customers in Minh Phuc manufacturing and trading joint stock company. I classified customers into three distinct buying situations – new task, modified ... -
Customers' rejecting reasons on brand - Case of B-Phone 2015
(International University - HCMC, 2018)Nowadays, the competitiveness among smartphones companies is extremely hard. There are a lot of researches discussing about customers‟ purchasing intention or its positive side of a product. Moreover, this paper has ... -
Customers' Use Behavior Of Online Food Delivery Applications: A Modified Model Of Utaut2 With The Moderating Effect Of Perceived Risk
(2022)For the past 5 years, the online food delivery services have seen significant growth with the increasing number of platform-to-service users. Given the severe consequences of Covid-19 pandemic, online food delivery ... -
Cybersecurity for smarthome application
(International University - HCMC, 2016)Nowadays, home automation (smarthome) has played a evolutional role in the Internet of Things (IoT). One of the widespread technologies apply to the smarthome is ZigBee standard. With the simplicity and ease of use for ...