Browsing by Author "An, Tran To Hanh"
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The role packaging on consumer's perception of bottled water quality at the point of purchase - The case of Aquafina Vietnam
An, Tran To Hanh (International University - HCMC, 2017)Packaging is considered as a crucial element of the marketing mix nowadays. It can affect the way consumers perceive the product quality through its four functions. In the case of Aquafina, this is particularly true. By ...