Browsing by Author "Anh, Dang Quynh"
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Determinants of online group buying intention of consumers in Ho Chi Minh city
Anh, Dang Quynh (HCMC - International University, 2015)Online Group Buying has only attended to Vietnamese market in recent years but has rapidly and significantly become a phenomena in virtual community. This research aims to investigate the impacts of Perceived Usefulness, ...