Browsing by Author "Anh, Tran Vu Lam"
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Film-induced tourism - The case of Vietnam
Anh, Tran Vu Lam (International University - HCMC, 2019)The purpose of this paper was to identify the determinants of Vietnamese’s intention to travel domestically after watching Vietnamese TV dramas or movies. This research was mainly used as a quantitative method, including ...