Browsing by Author "Anh, Vo Dang Lan"
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The impacts of television advesement of TH true milk on consumer buying behavior
Anh, Vo Dang Lan (International University HCMC, Vietnam, 2014)This study was conducted to identify the impacts of television advertisement of TH True Milk on consumer buying behavior. Quantitative method was used with statistical techniques applied, including reliability test, validity ...