Browsing by Author "Bich, Huynh Ngoc"
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Factors affecting the online selling intention via e-commerce platform - The case of Shopee
Bich, Huynh Ngoc (International University - HCMC, 2019)Merchandising via online has just arrived to the market in Vietnam in recent years but it strongly affect to trade transaction of both sellers and buyers. The objective of the study is: Based on the results of factors ...