Browsing by Author "Bui, Thi Thao Hien"
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The Effect Of Utilitarian Benefits And Green Transparency On Green Perceived Value And Brand Loyalty: Case Evidence For Tan Hiep Hung Plastic Products
Nguyen, Hoang Thien Ly (2023)The research goal for this study is that firstly, it examines the effect of utilitarian environmental benefit (UEB) and green transparency on green perceived value (GPV). Secondly, the effect of utilitarian environmental ... -
The Effect Of Utilitarian Value And Online Trust On Customers' Purchase Intention Through Traveloka Mobile Application
Nguyen, Phan Hieu Nhi (2023)This research was conducted with the aim to examine the impact of utilitarian value and online trust on the purchase intention of Traveloka mobile application consumers. The questionnaire was distributed to 265 Vietnamese ... -
Factors Affecting The Intention To Purchase Fast Fashion Through The Mobile Application Of The Millennial
Luu, Phuong Thao (2023)Short product life cycles, high volatility, low costs and impulsive consumer buying patterns characterize the fast fashion business. It is also the buying habits and goals of today's Millennials, the group that consumes ... -
Factors Influencing Consumer Loyalty To Retailers: The Case Of Retailer Store Chain In Ho Chi Minh City
Pham, Nguyen Nhut Quynh (2023)People's purchasing behaviors have changed over time as a result of technological advances and improved living situations. This includes the expansion of convenience stores in cities, where consumers may quickly buy ... -
How The Cultural Identity Impact On Customer Loyalty And Mediating Role Of Attitude To Brands: A Case Study From Foreign Franchising Brand In Vietnam Context
Hoang, Vu Phi Long (2023)Regarding the growth of the franchising industry in Vietnam. Because of this structure, the number of brands that operate in the food and beverage sector has significantly expanded. As a result, in order for managers to ...