Browsing by Author "Chau, Le Nguyen Bao"
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Motivations toward luxury apparel consumption: An assessment on young generation in Ho Chi Minh City
Chau, Le Nguyen Bao (International University HCMC, Vietnam, 2012)In recent year, Vietnam has viewed as a new potential market for luxury products. Additionally, lots of luxury brands got into Vietnam market as well as numerous shopping mall centers were built. The ...