Browsing by Author "Lam, Chau Phu"
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The role of logo design in creating organization image and organization reputation - Case analysis of school of business international university
Lam, Chau Phu (HCMC - International University, 2015)This dissertation focuses on investigating the significance of four dimension – name, typeface, shape, and color related to an organization logo and how it subsequently contributes to the favorability of organization image ...