Browsing by Author "Mac, Phuong Dung"
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Using Social Media Marketing To Stimulate Customers To Use Ride - Hailing Service In Potential Financial Crisis: The Case Study Of Gojek
Mac, Phuong Dung (2023)This study examines the relationship between social media marketing activities and purchase intention, as mediated by trust and brand image, to corroborate the constructs' practical applicability, particularly in a swiftly ...