Browsing by Author "Oanh, Nguyen Thi Kieu"
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A study on men's purchase intention of Korea cosmetics in HCM City - Vietnam market
Oanh, Nguyen Thi Kieu (International University - HCMC, 2016)In this thesis, we focus on exploring the factors influencing purchase intention of male in purchasing Korea cosmetic products in Viet Nam, particularly in Ho Chi Minh City. In addition, the possible impacts of cosmetic ...