Browsing by Author "Quynh, Vu Nhu"
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An impact of brand elements on brand awareness - The case of Oppo smartphones in HCM city
Quynh, Vu Nhu (HCMC - International University, 2015)This research paper has been conducted to study about brand awareness field. With the overall purpose of improving the brand awareness through brand elements such as brand name, logo and symbol, URLs, slogans, character, ...