Browsing by Author "Van, Phan Thi Khanh"
Now showing items 1-1 of 1
-
Customer satisfaction of KFC in Ho Chi Minh city
Van, Phan Thi Khanh (International University HCMC, Vietnam, 2012)Customer satisfaction is an important strategic objective for retail industries. In order to survive and achieve profitability, retailers need to have a good level of understanding of their customer’s needs ...