Browsing by Subject "Online advertising"
Now showing items 1-5 of 5
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Consumers' attitudes toward online advertising in Vietnam - A study of in-stream ads on Youtube
(International University - HCMC, 2016)The study is concerned with how Vietnamese consumers respond to YouTube in-stream ads. YouTube is the most prominent video-based networking site in term of numerous online users and importantly, the launch of in-stream ads ... -
Factors affecting customer's attitude towards online advertising - Empirical evidences from Vietnam
(International University - HCMC, 2018)Online advertising nowadays is an useful method to promote products or services to customers, used by marketers. People of all ages, ethnic foundation and societal position are particularly associated with the web. This ... -
Forwarding behavior of electronic word-of-mouth (EWOM) within Vietnam service context
(International University - HCMC, 2019)Consumer generated content via the Internet is tremendously growing in the marketing landscape which motivates online consumption decision, especially in service context. However, online users usually do not hold accountability ... -
The impact of electronic word-of-mouth (EWOM) on youtube on customer purchase intention - A case study of cosmetic products in Ho Chi Minh city
(International University - HCMC, 2018)Nowadays, social media websites have a daily presence in people‘s life. Facebook, Twitter and YouTube represent the most global social media platforms, having a monthly access rate of hundreds of millions. Many brands try ... -
Measuring the influence of restaurant experience on positive electronic word-of-mouth (ewom) motivations - The case of Starbucks coffee in Ho Chi Minh City
(International University - HCMC, 2017)With the development of the Internet, social life has become an important part in daily life. People not only spread the information directly as usual but also share the information with each other through social media, ...