Vietnamese students' attitudes toward social network sites and recommendations for Google Plus
Abstract
The purpose of this research is to understand Vietnamese students’
attitudes toward social network sites. After that, based on the results, the researcher
gives suggestions to attract more users on Google Plus.
The research was conducted from January 2014 to May 2014. The targeted
students participating in the research are the Vietnamese students. After reviewing the
literature and basing on the reality of problems Google team are facing, researchers
decided to conduct the Usage and Attitude Research to finish this study. The research
uses Quantitative approaches.
The findings of the research show that SNS market is potential even the
dominance of Facebook in Vietnam. Moreover, SNS plays an important role in
students’ life showing through the number of hours using SNS per day and the using
frequency. Friends effect the SNS use of students most. Family plays almost least
important in this aspect. Base on the using purpose of Students, researchers can
understand more about their demand and give recommendations.
Even though there are some limitations in the research, this study might
help Google Team to get an overview of the SNS Using Behavior. Based on the
findings and suggestions, Google Team can have some ideas for Google plus
Development in Vietnam.