Building a brand in an emerging market - A case study of Trung Nguyen corporation
Dinh, Le Quoc
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The project is to investigate the Brand Launching and Sustaining in a developing country through the study on how Trung Nguyen has successfully launched and sustained its Brand on the Coffee Market of Vietnam. Problem: Trung Nguyen’s Brand Launching campaign and the company’s strategies and initiatives to sustain its Brand on the Coffee Market of Vietnam.