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    Building a brand in an emerging market - A case study of Trung Nguyen corporation

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    022000258 - Dinh, Le Quoc.pdf (1.855Mb)
    Date
    2009
    Author
    Dinh, Le Quoc
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    Abstract
    The project is to investigate the Brand Launching and Sustaining in a developing country through the study on how Trung Nguyen has successfully launched and sustained its Brand on the Coffee Market of Vietnam. Problem: Trung Nguyen’s Brand Launching campaign and the company’s strategies and initiatives to sustain its Brand on the Coffee Market of Vietnam.
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    http://10.8.20.7:8080/xmlui/handle/123456789/143
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    • Bachelor of Business Administration
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