| dc.contributor.author | Dinh, Le Quoc | |
| dc.date.accessioned | 2013-06-25T04:03:11Z | |
| dc.date.accessioned | 2018-06-07T02:11:48Z | |
| dc.date.available | 2013-06-25T04:03:11Z | |
| dc.date.available | 2018-06-07T02:11:48Z | |
| dc.date.issued | 2009 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/143 | |
| dc.description.abstract | The project is to investigate the Brand Launching and Sustaining in a developing country through the study on how Trung Nguyen has successfully launched and sustained its Brand on the Coffee Market of Vietnam.
Problem: Trung Nguyen’s Brand Launching campaign and the company’s strategies and initiatives to sustain its Brand on the Coffee Market of Vietnam. | en_US |
| dc.description.sponsorship | Ph.D. Ho Thi Bich Van | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | ;022000258 | |
| dc.subject | Management of marketing -- Trung Nguyen corporation | en_US |
| dc.title | Building a brand in an emerging market - A case study of Trung Nguyen corporation | en_US |
| dc.type | Thesis | en_US |
