A study on customer behavior of students toward laptops in Ho Chi Minh city

Abstract

This research describes the customer behavior of students toward laptop in Ho Chi Minh City. Consumer behavior is the mental, emotional, and physical activities that people engage in when selecting, purchasing, using, and disposing of products and services so as to satisfy needs and desires. The survey of 231 students in five universities in Ho Chi Minh City is collected in this study. The respondents help to conduct the data analysis with many conclusions to describe the customer behavior. The students care most about the brand, features and price of laptop so the manager should have strategies to grow their product.