| dc.description.abstract | This research is conducted in order to develop a model measuring
consumer adoption on Mobile banking services in Ho Chi Minh City, and some
recommendations to expand the market of it.
The research was conducted from February 2014 to April 2014 in Ho
Chi Minh City. The reviewing of literature, related theories and former researches
were used to find the appropriate theoretical framework for this study. 300 bank
customers from ten banks were recruited to complete the survey in the
quantitative approach. The answers for the survey from the respondents were
analyzed by SPSS software and final results showed that all of six factors of the
research model have impact on the intention and the behavior to use mobile
banking services in Ho Chi Minh City. These factors include: Perceived financial
cost, Perceived Credibility and Ease-of-use, Perceived usefulness, Perceived risk
of performance and finance, Perceived risk of social and safety and Facilitating
conditions.
Although there are some limitations in this study, this is proposed
some practical implications and recommendations in order to expand the market
of mobile banking in Ho Chi Minh City and improve the service quality as well. | en_US |
