HCMIU Thesis
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Knowledge spillovers through inward FDI in Vietnam - An empirical examination in the retail industry
(International University - HCMC, 2018)This study focuses on examining the key conduits promoting knowledge spillovers from inward foreign direct investment in the retail industry in Vietnam. Basing on the data collected from local retailers in Vietnam, the ... -
Factors affecting tourist loyalty through a mediation of tourist satisfaction - A case study of Con Dao island, Vietnam
(International University - HCMC, 2018)This study attempts to examine the factors associated with tourism in Con Dao island of Vietnam. It was conducted to identify the relationship between eight variables including natural environment, cultural and social, ... -
Luxury fashion consumption : factors affecting attitude and purchase intent - A case study of Dior brand in Vietnam
(International University - HCMC, 2018)The development of economic combine with the young population create a strong retail environment, particularly in luxury items market. Especially, the Vietnamese garment market tends to boom strongly in the near future. ... -
The impact of government debt on economic growth - An empirical investigation of Southeast Asian area
(International University - HCMC, 2018)This research investigates the effects of government debt on economic growth in the sample of nine Southeast Asian countries by using the panel data over the period from 2007 to 2016. The study makes use of Fixed effects ... -
Factors influencing purchase intention of millennials towards fast fashion products
(International University - HCMC, 2018)The continuous integration of globalization trend and the development of information technology in general and social media in specific, have expanded the boundaries of many industries in Vietnam including fashion industry. ... -
The effects of valuation model choice on target price performance - The case of Ho Chi Minh stock exchange
(International University - HCMC, 2018)Our study is conducted to examine which factors influence on the selection of valuation model of analysts. The study focuses on the one of 3 biggest stock exchange in Vietnam, Ho Chi Minh Stock Exchange by collecting the ... -
Impact of board characteristics, ownership structure, corporate social responsibility on firm performance in Vietnam consumer discretionary industry
(International University - HCMC, 2018)The objective of this study is investigate the impact of board characteristic, ownership structure and corporate social responsibility on firm performance. Specifically, the firm’s ownership structure is explained by 3 ... -
Investigation into consumers' purchase intention of Taiwan milk tea in Vietnam - A study in Ho Chi Minh city
(International University - HCMC, 2018)Milk tea is not only a well-known drink among young people; it is additionally getting to be popular trend of drinking for all ages or social class. In fact, milk tea is represented to be the new modern life style. Milk ... -
Key factors influencing consumers' purchasing intention for stylish motorbike helmets in Ho Chi Minh city Vietnam
(International University - HCMC, 2018)After the Government issued Resolution No. 32/2007 / NQ-CP came into effect in 2007, there was an increase in purchasing of motorbike helmets in general. This has led to a rise in stylish helmets which was born to catch ... -
Foreign direct investment and it's impact on domestic - Entrepreneurship in Vietnam
(International University - HCMC, 2018)Using data set of 710,633 firms across 88 industries collected by GSO in Vietnamese market during 2007-2015, the study investigates the influence of foreign presence on the construction and destruction of domestic firms ... -
The impact of social media marketing on brand equity and purchase intention in the case of Samsung smartphone brand Vietnam
(International University - HCMC, 2018)Social media marketing practices in recently years performed as crucial component in marketing field. That kind of marketing has been using intensively by smartphone brands in Vietnam, especially Samsung brand. It needs a ... -
A qualitative study of employee's perceptions towards work life balance and work alternative arrangements - At Intel products Vietnam
(International University - HCMC, 2018) -
The impact of micro-influencer endorsement on advertising effectiveness - The case of Maybelline drugstore cosmetic products and millennial consumers in VietNam
(International University - HCMC, 2018)Celebrity endorsement is one of the most effective marketing methods that uses celebrities to represent for the brand. The main reason why this method is preferred is because celebrities have a huge influence on the public ... -
The effectiveness of transparent packaging design on willingness to purchase for FMCG products in Ho Chi Minh city
(International University - HCMC, 2018)Transparency is product packaging has become increasingly popular in the FMCD fields. However, knowledge about certain effects on consumer perception or purchase intention are little to be known. This research here was ... -
Imported bubble tea buying intention among young customers in Ho Chi Minh city
(International University - HCMC, 2016)The aim of the research are to investigate the factors influencing young customer’s buying intention toward foreign milk tea product. Milk tea are beverage sector which expected to rapidly grow with great amount of demand. ... -
Using materialism to explain the preference to smartphone brands - A case of Apple Iphone and Samsung Galaxy
(International University - HCMC, 2018)The rapid development of society and technology make smartphone essential to our lives. Moreover, humans also become more and more materialistic. They not only need a standard smartphone, but also a luxury one like iPhone ... -
Determinants of commercial banks' liquidity risk - Evidence from Vietnam
(International University - HCMC, 2016)This research aims to investigate the factors that have impact on individual‘s preferences towards various categories of landscapes. Even though past work all over the world has dedicated to the concept of visitors‘ landscape ... -
State ownership and cash holdings empirical evidence from Ho Chi Minh stock exchange
(International University - HCMC, 2018)The theories of the agency problem and the soft-budget constraints suggest different theoretical associations between state ownership and cash holdings. Empirical results from prior studies are also mixed. This thesis ... -
An Assessment of employee loyalty an in depth understanding in the case of five - star international hotels in Ho Chi Minh city (Front office department)
(International University - HCMC, 2018)Hospitality industry is growing more and more every single day which means human resource is one of the most important things that every organization should consider. That being said, organizations have been struggling ... -
Factors affecting customer satisfaction - The case of airbnb in Ho Chi Minh city
(International University - HCMC, 2018)
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