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The impact of consumer ethnocentrism and cultural sensitivity on customer intention to purchase imported or local product - The case of candy, biscuits and cake in Vietnam market
(International University - HCMC, 2017)
This dissertation investigates about factors around customer behavior toward domestic and imported products, in case of candy, biscuits and cake. Ethnocentrism and cultural sensitivity play important role to customer ...
The impact of long- term debt on R&D investment - A study on selected countries
(International University - HCMC, 2017)
Many prior studies on the relationship between corporate debt and research and development (R&D) expense suggest that the two variables are inversely related. With regard to debt, long-term debt plays an important role in ...