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The impact of consumer ethnocentrism and cultural sensitivity on customer intention to purchase imported or local product - The case of candy, biscuits and cake in Vietnam market
(International University - HCMC, 2017)
This dissertation investigates about factors around customer behavior toward domestic and imported products, in case of candy, biscuits and cake. Ethnocentrism and cultural sensitivity play important role to customer ...
The impact of long- term debt on R&D investment - A study on selected countries
(International University - HCMC, 2017)
Many prior studies on the relationship between corporate debt and research and development (R&D) expense suggest that the two variables are inversely related. With regard to debt, long-term debt plays an important role in ...
The study of the factors affecting customer satisfaction of take away coffee in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Introduce to Viet Nam since 2004, but unstill 2013 take away coffee is
blooming in HCMC create a vibrant and competitive market. 2012 and early 2013 can
be considered a period when Vietnam have access to a large variety ...
The factors affect on customer repurchase intention toward domestic travel business in Vung Tau city
(International University HCMC, Vietnam, 2014)
The research on domestic travel to find out what factors affect on customer
repurchase intention. The identified issue was the failure of travel company in term of
retaining the number of customers, because of the ...