Now showing items 91-92 of 92
Analyzing visit intention involving electronic word of mouth, perceived risk, motivation and destination image - The case of millennials living in Ho Chi Minh city
(International University - HCMC, 2020)
This study aims to examine the impacts of electronic word-of-mouth, perceived risk, motivation on destination image and visit intention of millennials living in Ho Chi Minh City. A valid sample of 275 respondents were ...
Measuring consumer's purchase intention : An evaluation of the bli scale & electronic word-of-mouth (E-wom) - A study of luxury restaurants in HCMC
(International University - HCMC, 2021)
Food and beverage fields in the Vietnam context experience considerable growth while the consumption in a premium or luxury restaurant is noticeable. With the Brand Luxury Index scale studied in previous research, in ...