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Now showing items 91-98 of 98
The impact of servicescape on customer loyalty in branded coffee chains in Ho Chi Minh city (HCMC)
(International University - HCMC, 2016)
Customer Loyalty is an important factor in the secret of success for any industry. Having a good level of understanding customer’s buying decision and repurchasing intention is a critical advantage to become a successful ...
The impact of sport involvement on participants' purchase intention toward event sponsor's products - Running events and La Vie brand
(HCMC - International University, 2015)
The amount expenditure on sponsorship has been grown faster than
advertising for few recent decades. Investing in sponsorship activities, business sponsors
expect to not only increase their product brand awareness and ...
The role of consumers' need for uniqueness and brand experience in purchase intentions - A study of Nike sportswear brand in Vietnam
(HCMC - International University, 2015)
The purpose of this study is examining the effect of consumers’ need for
uniqueness, brand experience, and perceive quality on intention to buy sportswear
products, a case of Nike sportswear brand in Ho Chi Minh City. ...
A study of the relationship between event-sponsor fit and consumer's purchase intention: The case of O-degree Tea and U-League
(HCMC - International University, 2015)
This research is conducted to examine the factors affect on event-sponsor fit and
consumer purchase intention – a case of U-league and Oo Green Tea (Trà xanh O độ)
among Vietnamese students. There are three independent ...
The effects of "Hallyu" on Vietnamese customer attitude toward Korean cosmetic products
(International University - HCMC, 2016)
Korean culture had a long time to exist at Vietnam and having dramatically effects to Korean cosmetic industry in this country. In order to measure the relationship between them, the research had been conducted.
Basing on ...
Measuring the relationship between service quality and customer satisfaction of human resource outsourcing at Le & Associates Corporation
(HCMC - International University, 2015)
An examination of the effects of selected marketing mix elements on brand equity of coffee chains in Ho Chi Minh city - The case of Phuc Long coffee, Starbucks coffee, Highlands coffee, and The coffee bean and tea leaf
(International University - HCMC, 2015)
This study was conducted from September 2014 to January 2015 with the aim of exploring the relationships between some selected marketing mix elements and the creation of brand equity. The author proposes a conceptual ...
The effects of social media marketing on customer's trust
(HCMC - International University, 2015)
This research aims to analyzing the factors influencing customer‟s trust by
social media marketing. Quantitative method was used with statistical techniques
applied including factor and multiple regression analysis. 228 ...