The milk powder industry in Vietnam is a dynamic sector that shows continuous growth during the past ten years. Opportunities are now so vast for foreign milk producers to enter this market with their lactose free brands ...

This research studies about factors that have significant effect in impulsive buying behaviors with a special reference of lipstick. A survey to collect data was conducted in Ho Chi Minh City with 330 samples with 304 ...

Reducing waiting time unpleasantness has always been a goal that both researcher and manager want to achieve, especially in service section in general and restaurant business in particular. Not out of that goal, this ...

Due to high serious problems around food safety and hygiene in Vietnam, this research is motivated to study. Given the Theory of Planned Behavior, the research is conducted to define the impact of consumers' attitude (Health ...

With the overall purpose of studying the customer behavior, this research was conducted to identify factors affect customer buying intention of Long An’s seedless limes in Ho Chi Minh city. Base on the model of buyer ...

Since Uber came to Vietnam in 2014, it has created a new competition with traditional taxi companies as well as many debates about their operation in Vietnam. The rapid growth of Uber has taken the profits of others domestic ...

The purpose of this research is going to identify the influence of Electronic Word of Mouth on the Vietnamese young women’ purchase intention, who concern about the lipstick product of 3CE, one of the most outstanding ...

This study aims to explore the factors which affect organizational customer satisfaction and loyalty toward professional B2B General insurance Service in Vietnam. The critical element of success in business, particularly ...