Search
Now showing items 211-220 of 250
A study on factors influencing consumer's purchase intention toward personal training service in fit ness centers : A case of Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
The research is conducted in order to give not only background information
about the quiet new service but also the purchasing intention of people in this service.
Besides, the study identifies and explores the difference ...
The role of packaging in customer's perception of sanitary napkin's product quality at the point of purchase - Case study of Kotex Vietnam
(International University HCMC, Vietnam, 2014)
The core target of this research is to investigate the role of packaging in
consumer’s perception of sanitary napkin’s product quality at the point of purchase in
the specific case of Kotex Vietnam. The results of this ...
Relationship among customer perceived value, satisfaction, loyalty and switching cost in internet banking service
(International University HCMC, Vietnam, 2014)
The aim of this research is to examine the relationship among customer perceived value,
satisfaction, loyalty and switching cost in internet banking service.
Based on previous research, a conceptual framework was developed ...
Market research on understanding the effectiveness of viral marketing among young consumers: The Case study of "Let Love Rule" - Close Up VietNam
(International University HCMC, Vietnam, 2013)
The purpose of this research is to measure the effectiveness of Let Love Rule viral marketing campaign of Close Up. The results of this research will help Close Up and other fast-moving consumers goods ...
Evaluating the factors that affect customer satisfaction toward a product - The case of Honda scooters in Ho Chi Minh city
(International University - HCMC, 2016)
Evaluating possible ways that can change consumer's attitude toward Samsung Brand
(International University HCMC, Vietnam, 2014)
Management -- Marketing
Evaluating service quality and customer satisfaction in Bao Viet insurance corporation
(International University HCMC, Vietnam, 2014)
Nowadays, insurance companies in Vietnam compete each other to be a strong and good
reputation. The challenge for insurance sector in Vietnam remains the same that is to
bring innovative solutions to client while making ...
Evaluate the Customers' satisfaction of office for International study programs's website
(International University HCMC, Vietnam, 2013)
The purpose of this research is to identify and evaluate the factors effecting the customers‟ satisfaction of the website of Office for International study programs (OISP). Based on the results, some recommendations ...
Evaluating factors that affect customer's purchase intention toward coffee at Western and traditional coffee chains in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Vietnam is one of the leading coffee exporters in the world, but the domestic coffee
consumption is relatively modest compared to other countries. The number of traditional
coffee chain is quite common in Vietnam, but until ...
Factors Influence On Customer Purchase Intention In Cosmetic Product VIA Livestream In Vietnam
(2022)
Aim: Live Streaming is becoming one of the most popular ways of introducing and
selling products online. This is a good, effective and cheap way to attract more customers as
well as gain more reputation. Understanding ...