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Now showing items 31-40 of 92
Factors affecting customer purchase intention to plant and decoration product in Ho Chi Minh city
(International University - HCMC, 2017)
This thesis topic combines two main parts for Startup purpose: that is general business plan description and research study conduct to test whether customer is willing to purchase company‟s product type or not.
In the ...
An investigation into celebrity endoresement's impact on consumer's purchase intention - Case of Biti's hunter : A study in Ho Chi Minh City
(International University - HCMC, 2017)
Celebrity endorsement is no longer an unfamiliar term to the marketing world,
which has been developed throughout the years and become the most standout strategy among the others in the marketing and advertising world. ...
Influence of celebrity endorsement on customer purchase intention - A case study of Biti's Hunter
(International University - HCMC, 2017)
This study is attempted to identify the major factors of celebrity influencing on
the purchase intention of customers who are living in Ho Chi Minh City (HCMC) in
regard to the case of Biti’s Hunter. In recent years, the ...
Impacts of social networks on university selection of high school students - A study in the Southern area of VietNam
(International University - HCMC, 2017)
Nowadays, student is described as digital natives who have worked in digital environment of most of their living (Marc Prensky, 2001). They are now having more opportunities to access to the great information resources on ...
Determinants affecting consumer purchase intention on imported pharmaceutical products in Ho Chi Minh city
(International University - HCMC, 2017)
The goal of this research was to explore the motivation of consumers to buy foreign medical products instead of local ones. Number of determinants influence consumer purchase intention. The findings suggest that consumers ...
The effect of retailer service quality on store loyalty - A case of Lotte mart in Ho Chi Minh city, VietNam
(International University - HCMC, 2017)
The research aims to identify and evaluate the factors of service quality affecting on the store loyalty of LOTTE Mart. More specifically, it finds the answer for the question of whether the proposed retail service quality ...
Factors affecting customer satisfaction and repurchase intention - A study of low cost carriers in Vietnam
(International University - HCMC, 2018)
Low cost airline in Vietnam has been seeing tremendous growth during the past ten years. As the business model iis suitable for the majority of Vietnam population, low cost carriers are gradually attracting more and more ...
Luxury fashion consumption in Ho Chi Minh city, Vietnam - Antecedents of consumers' attitude and purchase intention
(International University - HCMC, 2018)
On the heels of rapid economic development and urbanization in Vietnam, luxury fashion market has various opportunities to grow and expand. In recent years, many global luxury brands have emerged in Vietnamese market. With ...
Craft-beer restaurants in Vietnam understanding consumer returning decision
(International University - HCMC, 2018)
This research is aimed to explore and investigate the point of view of Vietnamese craft beer consumers about what would attract them to visit and return to a craft beer outlet. In a growing consumer market with high demand, ...
Factors affecting visitors' satisfaction in Danang international firework festival
(International University - HCMC, 2018)
The Danang International Firework festival has brought countless benefits to
Danang as well as Danang tourism industry. Thanks to innovation in not only program
content but also marketing method, the number of visitors ...