This study assesses the influences of the skin's concerns, self-image, celebrity endorsement, social expectations, subjective norms who have used men skincare products in Ho Chi Minh City, Vietnam to male customer's ...

As green trend has become quite popular among Vietnam citizens, there are a need for green household brands to develop green marketing and understands their customers purchase decision. This study is aimed to investigate ...

This study aims to examine the impacts of electronic word-of-mouth, perceived risk, motivation on destination image and visit intention of millennials living in Ho Chi Minh City. A valid sample of 275 respondents were ...