This research is carried out to examine four main factors of relationship marketing affecting on the customer loyalty in Starbucks, HCMC, Vietnam and discover the relationship of it towards customer satisfaction. Structured, ...

This research aims to find out how the marketing mix influencing on young consumers' purchase intention for hand-made cosmetics in Ho Chi Minh City. The marketing mix including 4 elements: product, price, place, and promotion ...

study aims to identify factors impacting on the two level of customer loyalty (customer loyalty to store and customer loyalty to staff at Dien May Xanh retail Ho Chi Minh City. For this purpose, customer loyalty to staff ...

The food safety as well as environmental welfare nowadays concerns customers greatly. Given those issues, this thesis is conducted with the purpose of how CSR influence customer loyalty through mediating factors including ...

This study deployed quantitative method as major approach for discovering the relative factors that influencing domestic garment consumption. These factors are consumer ethnocentrism, product judgment, propaganda, value ...

Till 2016, the blooming in growth of mobile technology and its relative industries has not been stopped; the Applications industry is also expanded increasingly. This new marketing environment brings several new occasions ...

Purpose: This study investigates, compares the factors including learning history and purchase setting influence Fair trade purchase intention. The Behavior Perspective Model was adapted, and compare four scenarios represent ...

Nowadays, the development in information communication technology especially online social networks has led to an increase in online reviews and comments written by guests in hospitality industry, which has expanded the ...

This study aims to determine how the dominant factors such as product, price, place, promotion, services quality and health consciousness that affecting buying decision toward fresh foods in supermarkets of Vietnamese ...