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    Packaging as brand communication: the impact of product display and advertising slogan on consumer's responses to the package and brand - A case study of confectionery in VietNam

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    022003419 - Linh, Le Thi.pdf (2.004Mb)
    Date
    2017
    Author
    Linh, Le Thi
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    Abstract
    Brand equity
    URI
    http://keep.hcmiu.edu.vn:8080/handle/123456789/2809
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    • Bachelor of Business Administration
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