Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Advertising"
Now showing items 21-40 of 57
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Factors affecting the clicking action on display ADS on social media of Ho Chi Minh internet users and customer behavioral intentions after the AD clicks
(International University - HCMC, 2018)One of the most important and valuable research nowadays, alongside research studies on the flow of money or the trend of young entrepreneurs, research on market competition or real estate trends is the study on the ... -
Factors influencing the recall of outdoor advertising - A study among Vietnamese consumers
(International University - HCMC, 2016)This study is aimed to identify the main factors influence the recall of outdoor advertising as well as understand their impacts. In Vietnam, It is vague of the perception of Vietnamese consumers to the outdoor advertising ... -
The impact of advertising on brand equity : A case of TH true milk
(International University HCMC, Vietnam, 2014)In this hyper-competitive market, the only way to survive in doing business is focusing on building a strong brand. It is the bridge filling the gap between customers and firms that helps to maintain a strong position in ... -
Impact of celebrity endorsement on attitude towards advertisements and brands - The case of using Korean celebrities as endorsers for cosmetic products in Vietnam
(HCMC - International University, 2015)Nowadays, as people are paying more time and efforts for their appearance; cosmetic products are now an undeniable need, especially for women. For that reason, cosmetic brands have been applying different methods to foster ... -
The impact of celebrity endorsement on viewers' preference towards the advertising and purchase intention - The case of Toc Tien endorsing OPPO
(International University - HCMC, 2016)This research was conducted from March 5th to April 15th, 2016 in Ho Chi Minh City with 304 qualified respondents through online surveys and handout surveys. The objectives of this study are to examine the impact of celebrity ... -
The impact of corporate brand on customer buying decision in advertising industry: A case of Grey group Vietnam
(International University HCMC, Vietnam, 2012)In recent years, competition in Vietnamese advertising industry becomes more fierce and intensive as every advertising agency tries to gain more clients and tiny pieces of market shares. In advertising service market, there ... -
The Impact Of Facebook Advertising On Gen Z’s Purchase Intention: The Case Of Lifebuoy’s Interactive Advertising In Vietnam
(2023)This paper aims to explore the impact of Facebook advertising on Gen Z’s purchase intention of Lifebuoy’s products with interactive advertising as its driven cause. This exploration focuses on the influence of Facebooks ... -
The impact of fear appeal social advertising on behavioral intent - The case of "Children also need a helmet" campaign
(HCMC - International University, 2015)The uncontrollable increase in various social issues has caused practitioners all over the world to apply fear appeals in social advertising in order to influence people’ attitudes and behaviors. Traffic accident is currently ... -
The impact of key opinion leaders (KOLs) and advertising message involvement on consumer purchase intention : A case of Biti's Hunter
(International University - HCMC, 2017)This research investigated the important factors affecting the purchase intention of consumers in term of using key opinion leaders to promote Biti’s Hunter sneakers. With this study, the purpose is to measure factors, ... -
The impact of micro-influencer endorsement on advertising effectiveness - The case of Maybelline drugstore cosmetic products and millennial consumers in VietNam
(International University - HCMC, 2018)Celebrity endorsement is one of the most effective marketing methods that uses celebrities to represent for the brand. The main reason why this method is preferred is because celebrities have a huge influence on the public ... -
Impact of online advertising channels on game new register : the case study of TTV company
(International University HCMC, Vietnam, 2014)With the overall purpose of studying impact of online advertising channels on sale, this thesis used Tri Tue Viet Software Development Service Co. LTD (TTV Online), as a case study to examine how online advertising channels ... -
The impact of promotional tools on consumer purchase intention - Case of Vinamilk's milk product
(International University - HCMC, 2017)Vinamilk has always been the top-of-mind brand when it comes to the dairy industry in Vietnam. With 40 years of experience in the market and brilliant decision-makers, Vinamilk is said to be heading toward the position of ... -
The impacts of emotional advertising in purchase intention under beverage industry among generation y in Ho Chi Minh city
(International University - HCMC, 2019)In modern world, marketer not only use advertising as a tool to boost consuming index of products, but also a productive support for them to communicate with their target customers by transferring their products’ messages. ... -
The Impacts of Emotional Advertising on Consumer Product Perception, Brand Awareness and Purchase Decision : A Case Study in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)Nowadays, advertising is not only simply a tool to increase sales for any products, but also an effective way for marketers in all over the world use to communicate to their target customers by delivering their ... -
The impacts of emotional advertising on consumer purchase decisions - An empirical study in Ho Chi Minh city
(International University - HCMC, 2018)It is considered that products value is not the first factor to impact the consumer purchase decision, whereas the key determination of the decision making process is how the customers feel towards a brand and its products. ... -
An imperial investigation into effects of celebrity endorsement on viewers' predilection for the advertising - The case of My Tam singer in endorsement for pepsi Vietnam
(International University - HCMC, 2015)Nowadays, the majority of business firms use celebrity endorsement in advertising to publicize their products to the target markets, because this is one of the most popular marketing strategies which can motivate consumers ... -
Improving sales performance through distribution channel and promotion strategy at Nam Hung Long company
(International University Ho Chi Minh City, Vietnam, 2011)In some recent years, Vietnamese standard of living is improved. Vietnamese is increasingly accustomed to shopping in supermarket or modern shopping mall. In addition, retail market in Vietnam is becoming ... -
The Influence Of Celebrity Endorsements In Social Media Advertisement On Gen Z's Purchase Intention In Ho Chi Minh City: The Case Of Den Endorsing Honda
(2023)Among the many marketing strategies, using celebrity endorsement in advertisements on social media platforms is flourishing considerably in the media era. The object of this research paper is to determine the impact of ... -
The influence of in-app advertisement towards customers' attitudes and behavioral intention - The case of spotify app
(International University - HCMC, 2019)Monetarized mobile application can be achieved by many ways and a common one is taking advantage of in-app advertisement. The aim of this research is to discover the factors that could affect consumers’ attitudes towards ... -
The influence of online behavioral advertising on customers' purchase intention - A study of Vietnamese e-commerce platform in Ho Chi Minh city
(International University - HCMC, 2019)The role of online behavioral advertising in increasingly becoming more essential for brands and advertisers since the benefits it bring up for them is being more remarkable. However, little is known about the impact of ...