Browsing Bachelor of Business Administration by Title
Now showing items 102-121 of 2036
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Bank profitability and liquidity : A case of Vietnam commercial banks
(International University HCMC, Vietnam, 2013)The purpose of this research is to examine the relationship between liquidity and profitability in Vietnam banking sector using data from 33 commercial banks for a period of 5 years from year 2007 to 2011. Our ... -
Bank size and bank profitability : Case study of Vietnam commercial banks
(International University HCMC, Vietnam, 2014)This thesis investigates the relationship between size and performance for commercial banks in Vietnam in order to find out the effect of bank size on each components of profitability in commercial bank in Viet Nam. This ... -
Behavioral intention in revistiting hospital under the effect of expertise, reputation and service quality
(International University - HCMC, 2018)The well-noted extensive solution for strengthening the hospital’s obstacles from various perspectives are seeking in Vietnam context. Considering the foothold of medical industry formulated by government, the medical ... -
Behavioral intentions towards ethnic cuisine restaurants - The impact of country-of-origin image and perceived authenticity
(International University - HCMC, 2020)This study focuses o n examining the relationship and identifying the significant role of practical elements on the behavioral intentions towards ethnic cuisine restaurants, specifically in the context of Thailand and ... -
Board characteristics and Capital Structure: A study of listed firms in HCM city stock exchange (HOSE)
(International University HCMC, Vietnam, 2013)The main purpose of this study is to analyze the relationship between one corporate governance mechanism, board of directors and capital structure decision of Vietnamese companies quoted at Hochiminh ... -
Board characteristics and capital structure: A study on non-financial listed firm HOSE
(International University HCMC, Vietnam, 2014)In recent years, the issue of capital structure and its determinants has been increasingly paid attention by researchers working in the area of finance literature. One of these considerably factor is Corporate governance. ... -
Board characteristics and firm performance
(HCMC - International University, 2015)Board characteristics is an important aspect of corporate profitability that managers of every firm must understand in order to maximize firm’s value. To clarify this, I have conducted on my own a study investigating the ... -
Board characteristics and firm performance - The case of Vietnamese listed companies
(HCMC - International University, 2015)The purpose of this study is to determine the relationship between board characteristics and firm performance of Vietnamese listed companies with the total observation is 100 companies chosen from Ho Chi Minh Stock exchange ... -
Board composition and firm performance: Evidence in Ho Chi Minh Stock Exchange
(International University HCMC, Vietnam, 2014)The study, which uses unbalanced panel data in analysis, is aiming at finding the relationship between board composition and firm performance in Vietnam by collecting all non-financial listed companies on Ho Chi Minh Stock ... -
Board gender diversity and firm performance - A comparative study at country level
(International University - HCMC, 2018)This study investigates the relationship between gender diversity in the board of directors and firm financial performance in four selected ASEAN countries including Vietnam, Thailand, Malaysia, and Singapore. Using a ... -
Boardroom gender diversity does it matter for firm performance? - Evidence from VietNam listed companies.
(International University - HCMC, 2017)There have been an increasing number of studies regarding the relationship between boardroom gender diversity and firm performance. However, majority of researches were conducted in developed countries with ambiguous ... -
Brand building for Vietnamese seafood company : Case of Nhat Van seafood company
(International University HCMC, Vietnam, 2012)In recent years, under the influence of avian and swine, meat supply is limited therefore fresh and frozen seafood products can meet the consumers‘ requirements. Thus, this can seen as the ... -
Brand community of alumni and its outcomes: A study of mystery hunting program
(International University HCMC, Vietnam, 2012)Education plays an important role in any economy. It provides the society with skilled human resource to develop. Recently, a new concept about education – “Education as a serviced business” has become ... -
Brand consumer relationship: A case of Levi's brand in Vietnam
(International University HCMC, Vietnam, 2011)Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have (Keller & Lehmann, ... -
Branded mobile App post acceptance behaviors - An extention of the expectation confirmation theory
(International University - HCMC, 2018)This paper uses the theory of Expectation – Confirmation Theory with some modifications and adoption from other research to fit in the context of branded mobile apps. The objectives of this research are to examine the ... -
Branding of destination finding special souvenir for Ho Chi Minh city
(International University - HCMC, 2017)Ho Chi Minh city, Vietnam - The Department of Tourism in Ho Chi Minh City will focus on management and inspection of travel and hospitality companies to ensure an attractive and safe tourism environment. With this target, ... -
Building a brand in an emerging market - A case study of Trung Nguyen corporation
(International University HCMC, Vietnam, 2009)The project is to investigate the Brand Launching and Sustaining in a developing country through the study on how Trung Nguyen has successfully launched and sustained its Brand on the Coffee Market of Vietnam. Problem: ... -
Building brand loyalty through user engagement in online brand communities in social network sites - The case of Dove Vietnam
(International University - HCMC, 2016)The appearance of social media tools has created several considerable changes to the digital marketing and become one of the smart marketing strategies that most businesses are chasing in order to be a part of actively ... -
Building customer equity through trust in social networking sites in Vietnam's apparel industry
(International University - HCMC, 2019)This study intends to experimentally test the model that represents the relationships among the three kinds of customers’ perceived benefits from social networking sites (SNSs) which are practical, entertainment, and social ... -
Business analysis & valuation Gia Lai Cane Sugar thermoelectricity Joint Stock Company
(International University HCMC, Vietnam, 2013)With an abnormal return in sugar industry in last years, many people consider to invest in this sector. Choosing a specific sugar company to invest in becomes a question. The purpose of this thesis has been ...