Browsing Bachelor of Business Administration by Title
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Economic policy uncertainty and cash holdings - Evidence from Japan
(International University - HCMC, 2021)Employing Japan’s economic policy uncertainty index constructed by Arbatli, Davis, Ito, Miake, and Saito (2019), I investigate the impact of economic policy uncertainty on cash holdings in Japan over the period 1989-2018. ... -
Effect of after sale services on customer satisfaction and loyalty in automotive : The case of Haxaco in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)To be successful, organization must look into the needs and wants of their customer. Customer satisfaction is important because many researches have shown that customer satisfaction has a positive effect on organization‟s ... -
The effect of behavioral factors on making investment decision & performance of university students in Ho Chi Minh city who are trading at Vietnam stock exchange
(International University - HCMC, 2019)In the process of making decisions, investors are accidentally affected by psychological factors. Therefore, a new branch of finance - behavioral finance has born and analytical these psychological deeply to explain unusual ... -
The effect of board size and firm size on firm performance - Evidence from listed firms on Ho Chi Minh stock exchange (HOSE)
(International University - HCMC, 2019)This thesis analyses whether if board size and firm size can affect firm performance with the consideration of 248 firms on HOSE during the 5-year duration. The STATA software is used to conduct the test with the use of ... -
The effect of board's attributes on firm performance: Case in Ho Chi Minh Stock Exchange (HOSE)
(HCMC - International University, 2015)The main purpose of this study is to investigate the relationship between Board’s Attributes and Firm Performance, which the data is collected from 158 companies in HoChiMinh Stock Exchange in 2013. In addition, using this ... -
The effect of brand attitude and brand image on brand equity - The case of laptop brands
(International University - HCMC, 2016)The study aims to examine the effect of brand image and brand attitude toward brand equity. 263 questionnaires were distributed using convenient sampling to people currently using a particular laptop brand. Although the ... -
The effect of cash holdings on firm value an empirical study of construction industry
(International University - HCMC, 2016)This study tests the effect of cash holdings of cash holding on firm value in Vietnam construction industry during the period from 2008 to 2014. The result shows some statistical evidence about the concave relationship ... -
The effect of celebrity endorsement for soft drinks on consumers' purchase intention
(International University - HCMC, 2019)Celebrity image is utilized to advertise for a particular product for decades. There have been many studiers with various perspectives for the effectiveness of this kind of marketing activity, with many different outcomes. ... -
The effect of celebrity endorsement on consumer purchase intention - A case of O'star using Son Tung M-TP
(International University - HCMC, 2018)The research in this paper is about the effect of celebrity endorsement on consumer purchase intention: a case of o’star using Son Tung M-TP. In spite of potential risks when using celebrity in a marketing plan, the method ... -
The effect of celebrity endorsement on customers' attitudes, emotional, value and purchase intention toward a footwear brand
(International University - HCMC, 2018)As one of smaller players in leather footwear industry, Biti’s, a local manufacturer in Vietnam, faces fierce competition from many giants with global brand names such as Nike, Adidas, Puma and so forth. Biti’s has implemented ... -
The effect of corporate glass ceiling on female employees positive mood and job performance - An empirical study in tourism industry in Ho Chi Minh
(International University - HCMC, 2017)“Glass Ceiling” is used to describe invisible barriers that prevent women from moving up to upple-level management. This research concentrates on exploring the obstacles women facing in their workplace in terms of management ... -
The effect of country of origin and brand personality on consumer's purchase intention - Case of smartphone industry in Ho Chi Minh city
(HCMC - International University, 2015)In recent years, Country of origin has become as a key topic in marketing filed which has attracted much attention by marketing researchers. In fact, Country of origin has significant effect in consumer’s perception toward ... -
The effect of country-of-origin and country image on customer's purchase intention for functional food and dietary supplement product in Vietnam
(International University - HCMC, 2017)Nowadays, Vietnamese people are changing their living habitat including nutrition and diet toward a healthier, neater and more convenient style, so the demand for functional food and dietary supplement increased remarkably. ... -
The effect of credit risk management on profitability of VietNamese commercial banks
(International University - HCMC, 2017)Banks are the most important financial institution of global economy and also in Vietnam, theirs branches and subsidiaries are allocated nation -wide. By the side, commercial banks are facing with many kinds of risk when ... -
The effect of CSR on customer repurchase intention and perceived service quality in fast food industry in Vietnam - The mediating role of brand reputation
(International University - HCMC, 2020)The determinants of the dividend payout ratio may be one of the most contentious issues of corporate finance and several scholars have often regarded this as an unanswered mystery. A lot of work has been conducted, but it ... -
"The effect of dividend announcement on stock price : Evidence from food and beverage industry"
(International University - HCMC, 2016)This research examines the effect of dividend announcement on stock price. The study uses an event study approach with a sample of 25 major companies in food and beverage industry listed on the market portfolio proxied by ... -
The effect of dividend policy on firm performance: Evidence from Vietnamese stock market
(International University HCMC, Vietnam, 2013)Dividend policy is one of the important decisions in corporate finance and it also has been a controversial issue among economists and researchers regarding a great number of different findings along with theories ... -
The effect of dividend policy on share price of 88 manufacturing listed companies in Ho Chi Minh Stock Exchange (HOSE)
(International University HCMC, Vietnam, 2014)The purpose of this proposal is to examine the impact of dividend policy on share price of 88 companies listed on Ho Chi Minh Stock Exchange Market (HOSE)in 2012. The empirical estimation is based on a cross- sectional ... -
Effect of dividend policy on stock price volatility - A study in listed companies on Ho Chi Minh stock exchange
(HCMC - International University, 2015)The principle motivation behind this paper is to figure out if the dividend policy is significant or superfluous by looking at the impacts of dividend policy on stock value unpredictability of listed companies on the Ho ... -
The effect of electronic word of mouth on consumer purchase intention through a mediation of consumer trust : A case study of restaurant sector in Ho Chi Minh city
(International University - HCMC, 2017)Nowadays, the development in information communication technology especially online social networks has led to an increase in online reviews and comments written by guests in hospitality industry, which has expanded the ...