Browsing Bachelor of Business Administration by Title
Now showing items 750-769 of 2036
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Facebook Addiction and the effect of attitude towards facebook advertising of young people in Ho Chi Minh city
(International University - HCMC, 2017)Recent economic, It can be said that Facebook is one of the Social Network Site which attractive a huge amount people using. People tend to addiction into Facebook than participate in other activities, it is an opportunity ... -
Facilitators of customer adoption of Vietnamese mobile application
(International University HCMC, Vietnam, 2012)The objectives of this study are to identify the facilitator of customer adoption toward Vietnamese mobile applications. Based on the previous researches, especially the technology acceptance model 2 (TAM2) (Venkatesh ... -
Factor affecting passengers' satisfaction on public bus transportation in Ho Chi Minh city
(International University - HCMC, 2017)Traffic congestion in Ho Chi Minh City has become more serious, which not only jeopardizes people travelling on the road but also raises the level of air pollution caused by emissions of means of transportation. Encouraging ... -
Factor affecting repurchase intention of young consumers in Ho Chi Minh city on website Tiki.Vn
(International University - HCMC, 2017)When the online – shopping is becoming more and more popular in Vietnam, more and more shopping websites also appear to serve the demand of consumer. However, bringing the customers to the website is not enough, how to ... -
Factor affecting the demand of smartphone among young customer in Ho Chi Minh City
(International University - HCMC, 2017)“Smartphone” is becoming one of the hottest word in modern social life, from students to housewives smart phone becoming a major device of people’s life. People, espeacially young generation using the smart phone all the ... -
Factor affecting tourist destination satisfaction toward HCM city - A mediation of perceived service quality
(International University - HCMC, 2016) -
Factor affecting trade credit financing : A study on manufacturing firm in HOSE
(International University - HCMC, 2017)rade credit is an important financing resource in short-term financing of firms especially for developing country like Viet Nam. Therefore, many researchers interested in this topic to analyze which factor impact on different ... -
Factor influencing consumer attitude toward organic products (field of organic food in HCMC)
(HCMC - International University, 2015) -
Factor influencing consumers' online purchase intention : Online bookstore in Vietnam
(International University - HCMC, 2015)This study aims to explore the factors that influence the Vietnamese online consumer on purchasing intention book online. A model of four main factors includes Product Perception, Shopping Experience, Perceived Risk and ... -
Factors affect Chinese tourists' destination loyalty towards Nha Trang city, Khanh Hoa province - A mediation analysis of tourists' perceived value
(International University - HCMC, 2019)This research is conducted to identify which factors affecting Chinese tourists‘ destination loyalty when they are travelling to Nha Trang city. There were 292 questionnaire surveys collected directly in Nha Trang city ... -
Factors affect customer satisfaction with the mediation of waiting time satisfaction - An empirical study of casual restaurants in Ho Chi Minh city
(International University - HCMC, 2017)Reducing waiting time unpleasantness has always been a goal that both researcher and manager want to achieve, especially in service section in general and restaurant business in particular. Not out of that goal, this ... -
Factors affect employee loyalty in intercontinental Nha Trang
(International University - HCMC, 2017)For this thesis, quantitative methods with the main research tools is questionnaire or survey is used to find out which factors will have affect to the employee loyalty through the employee satisfaction. Especially, the ... -
Factors affect job engagement of employees in the public sector
(International University - HCMC, 2019)In recent years,the lack of employees, especially high skill employees is becoming an important issue. This topic is discussed in both workplace and society. In this article, employee refers to the staff who work in the ... -
Factors affect job satisfaction of young part-time employees in coffee and milk tea chain stores in Ho Chi Minh city and Binh Duong province
(International University - HCMC, 2020)This study was conducted to evaluate the satisfaction about job and job aspects of young employees participating in part-time employment at coffee and milk tea chain stores. Additionally, this research investigated the ... -
The factors affect on customer repurchase intention toward domestic travel business in Vung Tau city
(International University HCMC, Vietnam, 2014)The research on domestic travel to find out what factors affect on customer repurchase intention. The identified issue was the failure of travel company in term of retaining the number of customers, because of the ... -
Factors affect on millennial's purchase intention among fast fashion brands in Ho Chi Minh city
(International University - HCMC, 2019)As the expose of fashion industry in 20th century, the clothing became cheaper and easily bought by the customers. From that period, fast fashion brands were born to serve the growth in demand of many people and developed ... -
The factors affect organization customer perceived value and repurchase intention - A empirical study of professional B2B general insurance service in Vietnam
(International University - HCMC, 2017)The insurance industry has achieved remarkable growth in the economy in recent years. However, the renewal ratio is still low in this promising sector. The objective of this research is to explore the elements that affect ... -
Factors affect productivity of direct workers in manufacturing industry - The case of Bosch Vietnam
(International University - HCMC, 2017)Nowadays, with the increasing in the competitive advantage in the globalized competition, productivity is always a key factor influencing profitability, competitiveness and the growth of a firm. Because of that reason, ... -
Factors affect studying quality of international university students
(International University HCMC, Vietnam, 2011)The result indicated that the student who has been exposed to academic performance prior to entering university and scored well in, respectively descending influence, Chemistry, Mathematics, Literature, English, ... -
Factors affect the decision to use e-wallet of middle-aged adults in Vietnam
(International University - HCMC, 2019)Nowadays, globalization is a natural developing trend of many nations all over the world. Each country always attempts to catch up with that trend. In Vietnam, there are also a trend that people use the e-payment technology ...