Browsing Bachelor of Business Administration by Title
Now showing items 1060-1079 of 2036
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Gender differences in attitudes towards technical majors: A study among high school students
(International University HCMC, Vietnam, 2013)Gender inequality in science and technical fields has occurred in many countries all over the world. Although this problem has called for much attention in Western countries, there are few ... -
Gender differences in online shopping attitude: A case study of Ho Chi Minh, Viet Nam
(International University HCMC, Vietnam, 2012)Gender differences in online shopping attitude: A case study of Ho Chi Minh, Viet Nam -
Gender diffrences in leadership style : In service sector in Hochiminh city
(International University - HCMC, 2009)The results showed that there exist the differences between male and female managers in leadership styles. It is by no means an exhaustive study, but merely points out there are really no good explanations as to why women ... -
Gender discrimination and its effect on employees satisfaction, commitment and stress level - Case study in Ho Chi Minh City, Vietnam
(2015)The purpose of this research is to study the subject of gender discrimination in workforce and its effect on job satisfaction, commitment and stress level of personnel. Specifically, the research is conducted to explore ... -
Gender diversity and firm performance - Evidence from listed companies in Ho Chi Minh Stock Exchange - Vietnam
(International University - HCMC, 2016)There have been many studies conducted to examine the relationship between gender diversity and firm performance in developed markets. However, in the context of emerging markets, there still remains unclear evidence about ... -
Geography, capital structure and firm performance an empirical study of construction industry
(International University HCMC, Vietnam, 2014)Arousing intense debate in the financial management areas for a long time, relationship between capital structure and performance is still a question without identified answer. Leary and Roberts research (2005) shows the ... -
Gold price and inflation in Vietnam
(HCMC - International University, 2015)This study had tried to compose the obvious movements of gold price in both longrun and short-run periods. The experimental model suggested the conditions that would be satisfied with the increase in gold price over time ... -
Government control and investment : Cash flow relation - Case of Vietnamese listed firms
(International University - HCMC, 2018)In this paper, the relationship between the internal cash flow and fixed assets investment from Vietnamese enterprises is researched and a U-shaped relationship is discovered. At the low levels of cash flow, the relationship ... -
Hallyu and the impact on Vietnamese young consumers' preferences for Korean restaurants
(International University - HCMC, 2019)In recent decades, thanks to globalization, more and more countries open and exchange culture with each other, which makes Korean culture, especially the popular culture has opportunities to be wide-spread, thus leading ... -
Health perception : Its contributing factors and how it affects the smoking intention - A study in Da Nang city
(International University - HCMC, 2016)Along with the increase of smoking rate, the related disease has been appearing in a significant number with dreadful harms. Smoking always ranks in top five causes of death. Unlike many other diseases on the causes of ... -
The hedging effectiveness of commodities using the multivariate garch models
(International University - HCMC, 2019)The goal of this research project was to develop hedging strategies for the four commodities coffee, wheat, oil and gold using their spot and future prices. The prime purpose of a hedging strategy then is to find that ratio ... -
Herd behavior in stock market
(International University HCMC, Vietnam, 2013)The research aims to prove existence and measure the level of herding behavior in the market through the quantitative model. Along with that, the author proposes some solutions to reduce herd behavior on the ... -
Horizontal spillovers from foreign direct investment via economic geography
(International University - HCMC, 2017)This thesis uses the dataset of Vietnamese firm-level and annual enterprise surveys conducted during the period 2007–2014 by the GSO (data collection of 2014 was done in 2015). The aim is to clarify and highlight horizontal ... -
The house money effect and the choice of investment - An experimental study from Vietnam
(International University - HCMC, 2017)This study uses the software approach in order to create an experimental market where participants’ investment data is collected. We then used this data to prove the relationship between the House Money Effect and several ... -
How brand experience and alternative attraction affect brand loyalty - An investigation pn brand apple in Vietnam
(International University - HCMC, 2015)This study aims to investigate the brand experience and alternative attraction and to examine their effects toward brand loyalty. A convenience sample of 237 respondents who used to experience the products of Apple brand ... -
How capital structure link to ownership structure and affect firm performance - Case study for companies listed on hose from 2011 to 2015
(International University - HCMC, 2017)With the main motivation from the limitation of empirical research on ownership structure and capital structure in developing country, especially in Vietnam, this thesis was conducted on listed firms included in top VN100 ... -
How consumer lifestyles affect purchasing behavior: Evidence from online shopping in Vietnam
(International University HCMC, Vietnam, 2014)Consumer behavior -
How corporate culture influences to the employees' behavior of an organization: Case study of VNG corporation
(International University HCMC, Vietnam, 2011)The culture of any organization, although it can be variously defined, includes the shared norms and values that guide organizational participants’ behavior. With the overall purpose of studying the corporate culture ... -
How fraud behaviour is motivated? Experiment approaching
(International University - HCMC, 2017)From the hilarious financial scandals worth million dollars like Enron to the company’s inventory stealing worth several pennies, all are dishonest and illegal activities going against social morality and justice. If we ... -
How integrated marketing communication (IMC) can improve the communication planning process of marketing plan a case of profiles international Vietnam
(International University Ho Chi Minh City, Vietnam, 2010)The main purpose of this thesis is to contribute the knowledge and understanding on the importance of planning process of IMC and present how Profiles International Vietnam Company should develop their communication plan ...