Browsing Bachelor of Business Administration by Title
Now showing items 1068-1087 of 2036
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Hallyu and the impact on Vietnamese young consumers' preferences for Korean restaurants
(International University - HCMC, 2019)In recent decades, thanks to globalization, more and more countries open and exchange culture with each other, which makes Korean culture, especially the popular culture has opportunities to be wide-spread, thus leading ... -
Health perception : Its contributing factors and how it affects the smoking intention - A study in Da Nang city
(International University - HCMC, 2016)Along with the increase of smoking rate, the related disease has been appearing in a significant number with dreadful harms. Smoking always ranks in top five causes of death. Unlike many other diseases on the causes of ... -
The hedging effectiveness of commodities using the multivariate garch models
(International University - HCMC, 2019)The goal of this research project was to develop hedging strategies for the four commodities coffee, wheat, oil and gold using their spot and future prices. The prime purpose of a hedging strategy then is to find that ratio ... -
Herd behavior in stock market
(International University HCMC, Vietnam, 2013)The research aims to prove existence and measure the level of herding behavior in the market through the quantitative model. Along with that, the author proposes some solutions to reduce herd behavior on the ... -
Horizontal spillovers from foreign direct investment via economic geography
(International University - HCMC, 2017)This thesis uses the dataset of Vietnamese firm-level and annual enterprise surveys conducted during the period 2007–2014 by the GSO (data collection of 2014 was done in 2015). The aim is to clarify and highlight horizontal ... -
The house money effect and the choice of investment - An experimental study from Vietnam
(International University - HCMC, 2017)This study uses the software approach in order to create an experimental market where participants’ investment data is collected. We then used this data to prove the relationship between the House Money Effect and several ... -
How brand experience and alternative attraction affect brand loyalty - An investigation pn brand apple in Vietnam
(International University - HCMC, 2015)This study aims to investigate the brand experience and alternative attraction and to examine their effects toward brand loyalty. A convenience sample of 237 respondents who used to experience the products of Apple brand ... -
How capital structure link to ownership structure and affect firm performance - Case study for companies listed on hose from 2011 to 2015
(International University - HCMC, 2017)With the main motivation from the limitation of empirical research on ownership structure and capital structure in developing country, especially in Vietnam, this thesis was conducted on listed firms included in top VN100 ... -
How consumer lifestyles affect purchasing behavior: Evidence from online shopping in Vietnam
(International University HCMC, Vietnam, 2014)Consumer behavior -
How corporate culture influences to the employees' behavior of an organization: Case study of VNG corporation
(International University HCMC, Vietnam, 2011)The culture of any organization, although it can be variously defined, includes the shared norms and values that guide organizational participants’ behavior. With the overall purpose of studying the corporate culture ... -
How fraud behaviour is motivated? Experiment approaching
(International University - HCMC, 2017)From the hilarious financial scandals worth million dollars like Enron to the company’s inventory stealing worth several pennies, all are dishonest and illegal activities going against social morality and justice. If we ... -
How integrated marketing communication (IMC) can improve the communication planning process of marketing plan a case of profiles international Vietnam
(International University Ho Chi Minh City, Vietnam, 2010)The main purpose of this thesis is to contribute the knowledge and understanding on the importance of planning process of IMC and present how Profiles International Vietnam Company should develop their communication plan ... -
How leads to corporate brand equity in the view of Vietnamese consumers
(International University - HCMC, 2020)The study is developed to examine the associations between perceived corporate citizenship, organization brand credibility, organization reputation and equity of business brand. From a sample of 369 general customers in ... -
How pictures in instagram influence user's travel intention?
(International University - HCMC, 2019)Instagram is believed to have a considerable impact on user's travel intention. By sharing photos and videos on Instagram, many users get inspired tourism. In fact, there are 40.1% of millennials chose a travel spot based ... -
How promotions on e-commerce platforms affect customers' buying behavior
(International University - HCMC, 2020)This research analyzed the promotion tools (including Voucher, Samples, Freeship) that can have an impact on customers’ buying behavior on e-commerce platforms in Vietnam. The conceptual framework has been proven utilizing ... -
How psychological determinants affect employee's turnover intention in Saigon Cafe Restaurant?
(International University - HCMC, 2016)Due to the lack of employees in the Saigon Café Restaurant in the current moment, the researcher had conducted a case study to investigate how determinants from psychological model can affect the intention of leaving the ... -
How relevant is the selection of risk control variables to bank efficiency analysis? - The case of Vietnamese commercial banks
(International University - HCMC, 2016)This research is conducted to measure the efficiency of 23 Vietnamese commercial banks during the period from 2010 to 2014 by utilizing the nonparametric data envelopment approach (DEA), and to use bootstrap method which ... -
How results of training and development programs influent on employees' satisfaction, performance, and loyalty - An empirical study of luxury hotels and fine-dining restaurant in Ho Chi Minh area
(International University - HCMC, 2017)In the recent market of hospitality chains, it is a rapid growth focusing on Food and Beverages (F&B) department to enhance revenue and profits. Regard to the actual situation, most of the hotels now have large share of ... -
How small and medium enterprises' innovation affects their credit accessibility - The case of Vietnam
(International University - HCMC, 2018)This research is conducted to investigate how the innovation of small and medium enterprise influences on access to finance in Vietnam from 2005 to 2013, through five types of innovation: new products, new technologies, ... -
How social media engagement affects TV channel loyalty among Ho Chi Minh city audiences - Mediating roles of social presence and channel loyalty
(International University - HCMC, 2018)In light of the digital era development, there have been a number of researches about the effects of social media engagement on a brand loyalty. Undoubtedly, every brand faces the same opportunities and threats within ...