Browsing Bachelor of Business Administration by Title
Now showing items 1095-1114 of 2036
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Identify key challeges of Vietnam open-ended fund
(HCMC - International University, 2015)Mutual fund industry observed explosive growing in many countries around the world during the 1990s. The presence of this advanced investment product significantly supports the financial market in mobilizing saving and ... -
Identify major factors that could influence customer satisfaction in co.opmart Long Xuyen - An Giang
(International University HCMC, Vietnam, 2012)Identify major factors that could influence customer satisfaction in co.opmart Long Xuyen - An Giang -
Identify potential customers and suggestion for brand positioning to the crescent mall, district 7, Ho Chi Minh city
(International University HCMC, Vietnam, 2011)From the fact that the competition in Ho Chi Minh City retailing market has never been this fierce, this study aims to define potential target segments and then according to customers’ perception, suggested positioning is ... -
Identify the determinants to credit risk in the Vietnamese banking sector
(International University HCMC, Vietnam, 2012)Credit risk is an attitude of lending loans and mobilizing capital activities. It happens when loan payment is delayed or failure by the borrowers. It will affect badly cash flow turnover. More seriously, it will affect ... -
Identifying behavioral dimensions of individual investors in Ho Chi Minh City
(International University - HCMC, 2016)The realistic observation of stock markets has shown that individual investors do not always behave “rationally” when facing uncertainty. This is contradicting to the traditional or also called standard, finance theories, ... -
Identifying behavioral dimensions of individual investors in Ho Chi Minh City
(International University - HCMC, 2016)The realistic observation of stock markets has shown that individual investors do not always behave “rationally” when facing uncertainty. This is contradicting to the traditional or also called standard, finance theories, ... -
Identifying dimensions of employer attractiveness based on talent business student perceptions - Effects of gender, working experience level and education program in Ho Chi Minh city
(International University - HCMC, 2017)Human resources management, especially recruitment process, is an important issue nowadays due to the war of talent in labor market. Thus, the present research focuses on examining the perceptions of talent business students ... -
Identifying factors affecting brand loyalty towards cosmetics products - A case study of Vietnamese consumers in Ho Chi Minh city
(International University - HCMC, 2019)This paper is intended to define factors influencing Vietnamese consumers ' brand allegiance to cosmetics products in the Ho Chi Minh City region. Four independent variables were chosen in this research based on prior ... -
Identifying factors affecting the customers' purchase intention in Vietnam - Case study of luxury fashion brands
(International University - HCMC, 2019)The purpose of this study was to examine customer‘s motivating force towards buying luxury brands which had been lacking previous research. The main objective is to provide the most affecting factor to luxury brands and ... -
Identifying factors of young generation'mobile advertising acceptance in Vietnam
(International University - HCMC, 2017)Mobile advertising is a main research concern among marketers as well as researchers. The mobile advertising will be a boom to online advertising which is a rapidly growing sector offering opportunities for brands, agencies ... -
Identifying factors that affect consumer choice of eco-friendly packaging for drinks in Ho Chi Minh city
(International University - HCMC, 2019)Research background: Environmental issues in Vietnam are not as new a concept as it used to be a decade ago. Plastic wastes, especially plastic bags and unrecyclable straws that came from the F&B industry were the main ... -
Identifying non-monetary promotions affecting brand equity in cosmetic industry in case of Innisfree
(International University - HCMC, 2018)The business using the promotion mix like a set of tools to communicate effectively the benefits of their products and services to their customers with the main purpose is to attain the targeted consumers and convince them ... -
Identifying project manager's core competencies for project success in Vietnam
(HCMC - International University, 2015) -
Identifying work-related factors contributing to voluntary employee turnover - A case study : ABBOT Vietnam
(International University Ho Chi Minh City, Vietnam, 2010)Employee turnover is a highly topical subject and an important dilemma that many organizations may face in the future, if not facing it already. In my opinion, increasing employee satisfaction can lead to ... -
Identity representation in customization : A case of Nike shoes
(International University - HCMC, 2017)Customization has been well-studied in perspective of manufacturers in the context of developed countries, however, are not well-explored in developing countries like Vietnam. The present research was conducted to address ... -
Illogical elements in residential real estate market in HoChiMinh city and solutions
(International University HCMC, Vietnam, 2011)By first observation, researcher recognizes the difficulty of young and low income people in Ho Chi Minh City in struggling for a dwelling unit. This is the primary premise for further study on residential ... -
The impact earning management on dividend policy - Evidence from VietnamThe impact earning management on dividend policy - Evidence from VietnamThe impact earning management on dividend policy - Evidence from VietnamThe impact earning management on dividend policy - Evidence from VietnamThe impact earning management on dividend policy - Evidence from Vietnam
(International University - HCMC, 2018)Dividend is the limelight for researchers over years. After the case of Enron, WorldCom and some accounting scandals in the world, earning management becomes one of the interesting topics for researchers. Although many ... -
The impact of accounting earnings and cash flows on stock returns and the role of accruals in measurement of firm performance - A study on Ho Chi Minh city stock exchange
(International University - HCMC, 2018)This thesis paper compares the effect of accounting earnings and cash flows on stock returns and investigates the situation where accruals are proved to improve the ability of earnings to measure firm performance, as ... -
The impact of accrual and cash flow components to earning quality of listed companies in Vietnam from 2007 - 2012
(International University HCMC, Vietnam, 2014)Earning quality is one of the important measurements for investors to evaluate firm‘s performance. Therefore, it is necessary to have accurate view about earning quality. This study is conducted with an aim to clarify the ...