Browsing Bachelor of Business Administration by Title
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Keeping high performing people stay with an organization. Case study of Saigon3 joint stock company
(International University HCMC, Vietnam, 2011)How to keep high performing employee is one of challenges facing for many businesses when they are coming up to a new century of globalization. The market for talented and skilled employees is tight, so ... -
Key determinants of SMEs' performance in Vietnam - Combining quantitative and qualitative studies
(HCMC - International University, 2015)This paper aims to identify key determinants impacting on a firm performance of Small and Medium-sized Enterprises (SMEs) in Viet Nam. SMEs have contributed significantly to the overall Vietnamese economy. However, in the ... -
Key factors generate customer e-loyalty and its consequence as e-wom in Vietnam e-commerce platforms
(International University - HCMC, 2018)In over a decade, Vietnam has experienced a dramatical growth in e-commerce, increasing 31,900% from 2000 to 2017 (Internet World Stats, 2017). There are four e-commerce businesses as considered to be the most popularity ... -
Key factors in watching viral video marketing affect to customer purchase intention
(International University - HCMC, 2017)The aim of this study is to identify which factors affect to customer purchase intention after watching viral video marketing. Main method used for this study is quantity method which includes some tests such as descriptive ... -
Key factors influencing consumers' pruchasing intention for safe vegetable in Ho Chi Minh City, Vietnam
(International University HCMC, Vietnam, 2014)The food hygiene and safeness is a very serious problem in Vietnam currently. Many cases of food poisoning throughout years, especially from vegetable with high content of pesticides and prohibited toxics, make consumers ... -
Key factors influencing consumers' purchasing intention for stylish motorbike helmets in Ho Chi Minh city Vietnam
(International University - HCMC, 2018)After the Government issued Resolution No. 32/2007 / NQ-CP came into effect in 2007, there was an increase in purchasing of motorbike helmets in general. This has led to a rise in stylish helmets which was born to catch ... -
Key factors that affect apartment purchase intention of individuals in Ho Chi Minh city - The case of Vinhomes central park
(International University - HCMC, 2019)This research considers the key factors that affect Vinhomes apartment purchase intention of individuals in Ho Chi Minh city. The data set collected 284 respondents from whom they strongly comprehend the information about ... -
Knowledge spillovers through inward FDI in Vietnam - An empirical examination in the retail industry
(International University - HCMC, 2018)This study focuses on examining the key conduits promoting knowledge spillovers from inward foreign direct investment in the retail industry in Vietnam. Basing on the data collected from local retailers in Vietnam, the ... -
The Korean wave and cultural influence on cosmetic market in Vietnam
(International University - HCMC, 2020)This study is designed to understand how hallyu, which is spreading around K-pop, Korean dramas and hallyu stars, affects national image and cosmetics quality, and how these factors affect the desire to purchase Korean ... -
Learners' satisfaction of blended learning approach applied at "Thu quan doanh nhan"
(HCMC - International University, 2015)Satisfaction of learners is important in measuring the success of a training system. This paper aims to measure the level of satisfaction of learners toward blended learning methods used at TQDN and explore important factors ... -
Level of job satisfaction of workers at VNPT HCM group
(International University HCMC, Vietnam, 2013)Job satisfaction is considered as one of the most important aspects related to the employee management as it is directly related to the performance of an organization. Since human tend to listen to the feelings deep in ... -
Leverage and its effect on firm investment with data analysis of Hanoi stock exchange
(International University - HCMC, 2017)The primary target of this research is to deeply investigate the influence of leverage on investment in the context of Vietnamese economy through a formal methodology of regression testing and estimating. Given the strong ... -
The link between compensation and affective commitment to organization: A study on information - technology employees in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)Nowadays, the IT industry lacks of the high-qualified engineers but employees tend to leave their companies and come to other better organization. Therefore, this issue makes ... -
The linkage between firm market power and the proportion of idiosyncratic volatility to total risk - A study of listed companies on Ho Chi Minh stock exchange (HOSE)
(International University - HCMC, 2018)This paper investigates the linkage between the firm market power and the ratio of idiosyncratic volatility to total risk for a number of listed companies on Ho Chi Minh Stock Exchange (HOSE) during the 5-year period ... -
Linking young customer perception to preference of retail stores - An emprical assessment of the multi-attributes of three department store images in Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)This study investigates how the multi-attributes of a department store in customer perception affect their preference. It applied the research model framework S-R of Thang &Tan (2003) for Vietnam context which studied the ... -
The liquidity of Viet Nam stock market determinants and implications: Case study of Ho Chi Minh stock exchange
(International University HCMC, Vietnam, 2012)This paper investigates the determinants of stock market liquidity in Viet Nam. Specifically, we aim to figure out how the macroeconomic and market variables influence the market liquidity. We use the ... -
Logistic decision for Saigon Co.op
(International University HCMC, Vietnam, 2012)In retailer industry, supply chain is a critical issue to the success of business. In general, the supply chain includes factors: logistic decision management, inventory management, quality control, etc. This research aims ... -
Luxury fashion consumption : factors affecting attitude and purchase intent - A case study of Dior brand in Vietnam
(International University - HCMC, 2018)The development of economic combine with the young population create a strong retail environment, particularly in luxury items market. Especially, the Vietnamese garment market tends to boom strongly in the near future. ... -
Luxury fashion consumption in Ho Chi Minh city, Vietnam - Antecedents of consumers' attitude and purchase intention
(International University - HCMC, 2018)On the heels of rapid economic development and urbanization in Vietnam, luxury fashion market has various opportunities to grow and expand. In recent years, many global luxury brands have emerged in Vietnamese market. With ... -
Luxury intimate apparel consumption in Ho Chi Minh City : Factors affecting attitude and purchase intention
(Le Tran Thanh, 2015)Based on a strong retail environment and growing customer awareness to fashion and trends, Vietnamese apparel market was expected to boom in 2010s. Besides the positive economic outlook, the young population and ...