Browsing Bachelor of Business Administration by Title
Now showing items 1518-1537 of 2036
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Macroeconomic determinants affecting the growth of foreign currency loans in Vietnam
(International University HCMC, Vietnam, 2012)After joining in WTO, the trading in foreign currency of commercial banks in Vietnam has rapidly develop especially foreign currency lending. As a result this paper studies the impact of macroeconomic determinants ... -
Macroeconomic factors affecting Vietnamese stock return (with reference to Ho Chi Minh city stock exchange)
(International University HCMC, Vietnam, 2014)The study empirically investigates the effect of the macroeconomic variables on stock returns during the time horizon from January 2001 to July 2013 for the Ho Chi Minh Stock Exchange. This study applies the approach of ... -
"Made in China" impacts students ' purchasing decisions
(International University HCMC, Vietnam, 2011)It is certainly true that the purpose of the study was to indicate how products made in China can possibly affect students’ purchasing decisions. In addition, the research also revealed differences between ... -
The main drivers of bitcoin volatility
(International University - HCMC, 2018)The volatility of Bitcoin prices has attracted several attentions from the media and the academic community. Although a majority of researches has been conducted on the price formation of Bitcoin, the inconsistencies ... -
Maintaining critical employees stays within a company - a case of Turner International Vietnam
(International University HCMC, Vietnam, 2013)To be survived in the highly competitive market, it is significant for any businesses to retain their critical workforces. Employees today are people who hold the key to drive company to become the top performer ... -
Male purchase intention for men's skin care products in Vietnam
(International University HCMC, Vietnam, 2012)The purpose of this study is to measure male purchase intention for men‟s skin care products in Vietnam, identify important factors affecting this purchase intention and provide marketing recommendations ... -
MALMQUIST TFP INDEX AND DEA FRONTIERS IN EFFICIENCY AND PRODUCTIVITY ANALYSIS: VIETNAMESE COMMERCIAL BANKS (2008-2012)
(International University - HCMC, 2014)This study analyses the efficiency and productivity growth in the majority of Vietnamese commercial banks over period 2008-2012, based on Malmquist TFP index calculated using DEA frontiers. The indices, for sources of ... -
Management styles and employee commitment - A case study of schaeffler Vietnam
(HCMC - International University, 2015)This thesis sought to learn about and analyze the employee commitment and propose recommendation and action plans to enhance employee commitment within Schaeffler Vietnam. The main objective of this study was to contribute ... -
Managerial confidence and corporate investment - The study of listed companies on Ho Chi Minh stock exchange (HOSE)
(International University - HCMC, 2018)The main purpose of this paper is to test the effect of managerial confidence on investment decisions. By examining 269 Vietnamese listed companies in five different industries, which is collected from 2012 to 2016, I ... -
Managing the internal to supply chain risk and improving business performance via Guaxin in Chinese community in Ho Chi Minh City : The buyer's perspective
(HCMC - International University, 2015)Guanxi has been classified as an important factor to facilitate business transactions in the Chinese business community. While previous studies mainly focused on some general kinds of risk, this study explored other aspects ... -
Market reaction of stock splits and stock dividends evidence from Ho Chi Minh stock exchange
(International University HCMC, Vietnam, 2012)The first objective of this study is to develop the descriptive statistics of split and stock dividend at Vietnam from 2009 to 2012. The second objective is to test the effect of split or Stock Dividend announcement ... -
Market research about direct-to-consumer advertising (print media) influences on customer attitude toward over-the-counter "Skin-repair" product: The case of Physiogel Barnd in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)Market research about direct-to-consumer advertising (print media) influences on customer attitude toward over-the-counter "Skin-repair" product: The case of Physiogel Barnd in Ho Chi Minh City -
Market research about food court tenants for shopping center project invested by Tafoco
(International University HCMC, Vietnam, 2012)To reach the success in any business, especially the real-estate business, it is undeniable that knowing probably your customers and competitor determines a great part of it. That is explained why ... -
Market research about the impact of TV advertising on consumers attitude towards coca cola brand
(International University HCMC, Vietnam, 2014)Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media - TV and radio commercials, print ads, billboards ... -
Market research about the impact of using corporate social responsibility's element - Philanthropy appeal in TVC on consumer's attitude towards Vinamilk brand
(International University HCMC, Vietnam, 2012)Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media -- TV and radio commercials, print ads, ... -
Market research about the influence of using Expertise endorser in TVC on consumer's attitude : The case of Colgate TVC
(International University HCMC, Vietnam, 2013)Oral care market in Vietnam aggressively changes every day, which offers companies tremendous opportunities as well as arises considerable challenges. To survive and develop sustainably in this market, ... -
Market research about using music appeal in tvc on consumer's attitudes towards pantene brand
(International University HCMC, Vietnam, 2014)Advertising is one of the means of communication for companies to persuade their audience to purchase their products. Advertisements are delivered to the consumers through various forms of media, such as television, radio, ... -
Market research on consumer behavior of nylon flower products in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)The Doi Moi (the Reform) in 1986 and the potential development of handicraft industry in Vietnam in recent years has brought the chances for nylon flower products, which are a handicraft item of imitation flowers, ... -
Market research on consumer behaviors toward carbonated beverages purchasing of youth in Ho Chi Minh City
(HCMC - International University, 2015)The number of diabetes and obesity patients is accelerating, alongside with the increase of Vietnamese people awareness in health concerns. Furthermore, the market share of soft drinks is competed fiercely with the explosion ... -
Market research on understanding the effectiveness of viral marketing among young consumers: The Case study of "Let Love Rule" - Close Up VietNam
(International University HCMC, Vietnam, 2013)The purpose of this research is to measure the effectiveness of Let Love Rule viral marketing campaign of Close Up. The results of this research will help Close Up and other fast-moving consumers goods ...