Browsing Bachelor of Business Administration by Title
Now showing items 1621-1640 of 2036
-
Packaging as brand communication: the impact of product display and advertising slogan on consumer's responses to the package and brand - A case study of confectionery in VietNam
(International University - HCMC, 2017)Brand equity -
Participation motivation and financing approach of small and medium enterprises in mergers and acquisitions in Vietnam from the viewpoint of intermediaries
(International University HCMC, Vietnam, 2014)Mergers and Acquisitions (M&A) activities have increasingly become popular in both developed and developing countries. It is also an attractive topic for researchers to exploit in various sectors such as business, economies ... -
Peer influences on career choice's cognitive of undergraduates
(International University HCMC, Vietnam, 2014)Friends play an important role and could be examined as individuals who sharing, chatting and consulting in the daily life. No one deny the significance of friends, how can they experiences or enjoy their life by only ... -
Perceived control in customer value cocreation and service recovery - A study in full-service restaurants in Ho Chi Minh city of Vietnam
(International University - HCMC, 2018)The role of customer in the value cocreation of service firms has received remarkable attention in service research. However, little is known about service failures in a co-creation context and the roles of both firms and ... -
Perceived risk on travel safety, anxiety and intentions to revisit Thailand of Vietnamese tourists
(International University - HCMC, 2019)Due to the increase of 54% in the number of tourist deaths in Thailand in 2018 (according to Thailand Tourism and Sport Ministry), this study described how Vietnamese tourists perceive of different types of risk, their ... -
Perceived risks and benefits of consumers upon online trading: An empirical investigation of computer market in HoChi Minh city
(International University HCMC, Vietnam, 2011)Online shopping emerges recently in Vietnam and increasingly becomes popular. Since it is new to Vietnamese consumers, they will consider risks and benefits of this new form before they accept or ignore ... -
Perception evaluation in using blackboard as online resources for IU students
(International University - HCMC, 2015)As an effect of technology development in Viet Nam nowadays, technology has been widely applied on teaching and learning. According to e-learning systems and online resources, learning have become much easier to every ... -
The perception of customers about the online retailers' service in VietNam
(International University HCMC, Vietnam, 2012)The perception of customers about online retailers’ service in Vietnam includes two contrast emotions that are internet shopping anxiety (ISA) and internet shopping preference (ISP). Internet shopping ... -
Perception of quality & satisfaction: A survey on IU's students, employees and high school students
(International University HCMC, Vietnam, 2012)The purpose of this study is to research on how IU brand name is perceived from high school students as well as current IU students and managers, staffs, and lecturers’ perspectives. , then ... -
Perception of work environment affects employee performance in hotel settings - The case of millennials in Ho Chi Minh city
(International University - HCMC, 2020)In recent years, luxury hotels and the lodging sector as a whole have witnessed the noticeable change in service provision strategy, especially their human resources. To get a deep grasp of their employees, there were tons ... -
Performance of mimickers of insider trading in HOSE stock exchange
(International University HCMC, Vietnam, 2012)Many prior researchers have found that insiders have abnormal returns when they trade securities in their own firms (e.g., Seyhun 1986 and 1992, Rozeff and Zaman 1988). In addition, insiders can earn abnormal returns ... -
"Personal factors affecting consumer purchase decision towards men skin care products - A study in HCM city, Viet Nam"
(HCMC - International University, 2015)This study examines in some depth the influences of skin’s health care, body attraction, age and aging process, self-image, cognition of using men skin care products to male customer decision making in purchasing skin care ... -
Personality and learning approaches as predictors of academic performance
(HCMC - International University, 2015)The aim of this research is to examine what are factors that can be predictors of academic performance in higher education with a specified subject is Math as3 measured by grade point average (GPA). Seven hundred and ninety ... -
Planning a development strategy for Mekong production trading joint stock company in period 2011-2015
(International University HCMC, Vietnam, 2011)In recent years, strategic planning is not a new phenomenon. Developing a strategy becomes so much important in running business since it is a road map to generate revenues in any type of business. ... -
Positional advantage of learning orientation, market orientation and innovativeness for SMES in HCMC
(International University - HCMC, 2019)Recent research shows that market orientation, learning orientation, entrepreneurial orientation and innovativeness improving company performance has garnered great attention from many scholars in various studies. There ... -
Post earnings announcement drift and anchoring bias - An interaction approach
(International University - HCMC, 2015)Post earnings announcement drift is one of interesting anomaly which was examined and received controversy in many stock market. This research conduct an empirical study about post earnings announcement drift in Vietnamese ... -
Post-earnings annoucement drift in Ho Chi Minh Stock exchange (Market Inefficiency Perpective)
(International University HCMC, Vietnam, 2014)This thesis is conducted with the aim of studying the post-earnings announcement drift (PEAD) in Ho Chi Minh Stock Exchange (HOSE) in particular and in Vietnam context in general as to study the drift in the market of such ... -
The potential for inward foreign direct investment in Vietnam
(International University - HCMC, 2020)In the recent years, foreign direct investment is becoming one of indispensible policies in our country. Moreover, it is also a strategy to spur socio-economic development in Vietnam. In order to analyze this, we estimate ... -
Predicting consumer purchase intention toward green beauty products in Ho Chi Minh city
(HCMC - International University, 2015)Eco-friendly beauty product is becoming the hottest trend in the world due to the increasing of importance of personal care and health benefit. Vietnam is not out of this trend since number of people interested in natural ... -
Predicting repurchase intentions of green products in circular economy
(International University - HCMC, 2020)The adverse of the environment are becoming more popular, causing negative effects on human life such as floods, earthquakes, tsunami, etc. Rising mean sea level threaten coastal contries with many consequences to people. ...