Browsing Bachelor of Business Administration by Title
Now showing items 1777-1796 of 2036
-
Sales strategy for mediterranean shipping company: The case of MSC Vietnam
(International University HCMC, Vietnam, 2012)To our country in nowadays, when our economy is integrating with the area economy and the world economy, consumption market is being widened. Therefore, competition among businesses is increasingly drastic. To ... -
Satisfaction and expectation of young generation's influence purchase intention depend on degree of their loyalty toward a local clothing brand in Ho Chi Minh city
(International University - HCMC, 2020)The presence of local streetwear labels for the youth is growing exponentially in Ho Chi Minh City's major urban special areas as of late. For any case, there really is no research on this growing market field yet which ... -
Satisfaction, commitment, and word-of-mouth intention of students in higher education
(International University - HCMC, 2019)This research was conducted to evaluate the impact of satisfaction, three forms of commitment and loyalty on word-of-mouth communication in higher education environment. Quantitative method was used by collecting data ... -
Scarcity of raw shrimp production for Vietnam's export activity - Causes and solutions
(International University HCMC, Vietnam, 2010)This thesis is a field study that deals with raw seafood supply to Vietnam export activity, focused on shrimp products, major seafood export item. The study has identified some factors affect to shrimp farming ... -
Seasonality effect in VietNam's stock exchange from 2005 to 2015 - A study on Ho Chi Minh stock exchange (HOSE)
(International University - HCMC, 2017)The stock market has been very interesting so far, especially some anomalies Small Firms Outperform, Low Book Value and Post Earning Announcement Drifts - PEAD. Although there are so many exciting and controversial anomalies ... -
Seasonality in stock market - An investigating of seasonality effects in Vietnamese stock exchange
(International University - HCMC, 2016)Stock market anomalies keep on holding a significant position as a challenging puzzler for researchers. Since Vietnam stock market is an emerging market, the influence of those market anomalies on Vietnam stock market is ... -
Securitization and asset management company : Is VAMC model apropriate now and in the next decade?
(International University HCMC, Vietnam, 2014)During such emergent period of time when NPL issue has been threating banks insolvency, Vietnam Asset Management Company became the most controversial topic since July, 2013. As a matter of fact, rising NPL made banks’ ... -
Selfie apps usage and attitude toward cosmetic surgery
(International University - HCMC, 2019)This result aims to determine and evaluating the impact of Selfie App Usage on Appearance Dissatisfaction and through that relationship, the potential effect of Selfie App Usage on Attitude Toward Cosmetic Surgery. Different ... -
Service convenience and customer satisfaction : A study at foodcomart convenience stores in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)Along with the rapid economic development in many aspects nowadays, parallel with positive changes in legislation, retail environment in Vietnam has a significant change and it is considered ... -
Service quality and customer satisfaction in coffee shop-based service industry : A case study of many different tastes company
(International University HCMC, Vietnam, 2012)Service quality and customer satisfaction in coffee shop-based service industry : A case study of many different tastes company -
Service Quality and Customer Satisfaction in Convenience Stores : Case study of family mart in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)This research is conducted in order to develop a model measuring service quality of Family Mart convenient store, and study the impacts of the stores’ service quality on their customer satisfaction. The ... -
Service quality and customer satisfaction of Nnice karaoke system in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)This thesis is aimed to measure customer satisfaction of Nnice karaoke system. The main problem of this study was whether customers are satisfied with service quality of Nnice karaoke or not. ... -
Service quality and customer satisfaction on study abroad consultancy center. The case study of istudent
(International University HCMC, Vietnam, 2010)This research aims to achieve 3 main goals. Firstly, the study on service quality perceived by customers is conducted to measure the service quality of iStudent in previous times, as well as understanding the ... -
Service quality improvement to increase competitive advantages of B2B firm, case study of stanbee ltd., in Vietnam
(International University HCMC, Vietnam, 2012)The world footwear industry is growing sharply in recent year. Big corporations and big footwear brands are seeking out low-cost production opportunities in developing countries by contracting ... -
Service quality in gaining customer satisfaction toward Vietinbank, Ho Chi Minh City
(International University HCMC, Vietnam, 2014)Currently, Vietnam's banking system as well as the commercial banks are facing fierce competition for providing services with foreign banks. This problem became the pressure on Vietnam Joint Stock Commercial Banks increasingly ... -
Service quality in higher education - Applying hedperf scale in Vietnamese universities
(International University - HCMC, 2019)In recent years, higher education sector has developed more and more dramatically. Thus, students will have a wide range of choices in pursuing their tertiary education. To survive in this significantly competitive market, ... -
Service quality in post office - Case of Buon Me Thuot post
(International University HCMC, Vietnam, 2010)The study is done in order to help Post Office recognize the elements which effect customers’ satisfaction; and from that Post Office can see what they need to do to meet customers’ requirements. Purposes ... -
Service quality toward customer satisfaction on fashion retailing system in Vietnam, the case of Ninomaxx (Viet fashion company) in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)This thesis is aimed to measure the customer‟s perceptions toward retail service quality of Ninomaxx through its fashion retailing system. The main problem of this study was whether customers are satisfied with ... -
Shopping habits and factors affect consumer preference at weekend sale fairs in Ho Chi Minh City
(HCMC - International University, 2015)Weekend sale fairs is now becoming a shopping trend in Viet Nam, especially in Ho Chi Minh City. It becomes very popular and receives good respond from young shopaholic. There are over ten weekend sale fairs in Ho Chi Minh ... -
Social capital dimensions affecting on knowledge sharing attitude and quality - The case of Ho Chi Minh city
(International University - HCMC, 2019)As remaining knowledge contributes to the companies' stable development, knowledge management has become a critical concern to many modern managers. In this research, knowledge sharing will be studied on two aspects: ...