Browsing Bachelor of Business Administration by Title
Now showing items 1954-1973 of 2036
-
Understanding acceptance of for mobile phone with the view of people studying and working in Thu Duc district
(International University HCMC, Vietnam, 2013)The main aim of this study is to examine the factors affecting customers‟ behavioral intention to use 3G. The factors in research include perceived usefulness, perceived ease of use, perceived ... -
Understanding brand image, customer satisfaction and customer loyalty - Case of Vinamilk
(International University - HCMC, 2017)Nowadays, milk market in Vietnam is very competitive so that how to be standing out, satisfy customer and make them loyal are obstacles of company. There are previous researches study quality/service – customer relationship ... -
Understanding cross - cultural management of foreign companies in Vietnam : Case study of Mercedes - Benz Vietnam limited company
(International University HCMC, Vietnam, 2011)With the overall purpose of studying the cross-cultural management of foreign companies in Vietnam, this thesis used the international joint-venture company, Mercedes-Benz Vietnam Limited Company ... -
Understanding customer purchase intention toward green electronic products in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)Green purchasing is a strongly developing trend in the world due to the alarming level of global environmental issues. Vietnam is not out of this trend when Vietnamese government is making effort in encouraging consumers ... -
Understanding customer satisfaction toward online banking service in banking industry in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)This research is conducted in order to develop a model measuring service quality on online banking service, and study the impacts of the bank‟ online service quality on their customer satisfaction. The research has been ... -
Understanding customers' purchasing intention of non-deceptive counterfeit branded glasses in Ho Chi Minh City
(International University - HCMC, 2017) -
Understanding factors affecting customer loyalty toward fabric softener - The case of Comfort Vietnam
(International University HCMC, Vietnam, 2013)In response to entrance of many new players in FMCG (Fast Moving Consumer Good) sector, especially in fabric softener segment, Comfort – market leader – is increasingly resorting to loyal customers to ... -
Understanding factors affecting entrepreneurship intention of university student - A study in Vietnam national university
(HCMC - International University, 2015)Entrepreneurship plays a vital role in developing countries where people have more opportunities for implementing new business ideas. Particularly, this perspective has a tendency to be more attractive to the fresh graduate ... -
Understanding factors affecting tourism destination competitiveness - A case of domestic visitors in Ba Ria-Vung Tau of Vietnam
(International University - HCMC, 2016)The increasing number of tourism destination worldwide in recent years has created a highly competitive market and led to a lower profit margin for Vung Tau beach. Thus, understanding different attributes and how to maximize ... -
Understanding factors influencing customer evaluation of brand extension in Vietnam - A study of Mobifone corporation
(International University - HCMC, 2017)With the overall purpose of studying the customer evaluation of brand extension in Vietnam, this thesis used MobiFone Corporation, a Vietnamese telecommunications service provider, as a case study to find out the factors ... -
Understanding major factors influencing : The employee job satisfaction : Case study of FQM Corporation
(International University HCMC, Vietnam, 2013)Human Resource has always been a „hot‟ topic that managers and many organizations nowadays never stop seeking for new ways to better control and improve its quality. Being one of the crucial keys to success ... -
Understanding Propensity to Purchase Private Brands by Vietnamese Consumers
(International University HCMC, Vietnam, 2013)Private brand name is propensity to develop of retailer industry on over the world. Therefore, academic researchers have explored a number of studies related to private brand name. For instance, there are some ... -
Understanding repurchase intention of Galaxy cinema consumers - Electronic world of mouth and price sensitivity
(International University - HCMC, 2016)UNDERSTANDING REPURCHASE INTENTION OF GALAXY CINEMA CONSUMERS: ELECTRONIC WORLD OF MOUTH AND PRICE SENSITIVITY The purpose of this paper is to extend the research on the repurchase intention of Galaxy Cinema among Vietnamese ... -
Understanding retail shopper behavior and building an efficiency retail business model for calia health and beauty store
(International University HCMC, Vietnam, 2013)The Vietnamese retail market in the recent years has many positive changes. It had ranked in the most attractive retail market in the world and then, Vietnamese retail market is attracting many big foreigner ... -
Understanding the affection of lending rate to the real estate companies in HOSE and generating: The reasonable plan for these companies
(International University HCMC, Vietnam, 2012)This study is conducted to find out the affection of lending rate to the real estate companies in hose and then generating the reasonable plan for these companies. There are many parts in this research: Firstly ... -
Understanding the behavior intention to use ATM services of students at National University Dormitory
(International University HCMC, Vietnam, 2012)Nowaday, people are no unfamiliar to words “ATMs”,” ATM card”, or “ATM services”. That is one of results from the application of information technology in banking acivities. Because of many advantages, demand ... -
Understanding the customers' responses to the product recall in Vietnam - Case of Apple Inc. : "A1300" iphone chargers recalled in Jun, 2014
(HCMC - International University, 2015)In 2009, there were 465 voluntary product recalls involving 229.6 million product unit according to The US Consumer Product Safety Commission (CPSC). In Vietnam, there are a few cases happened but received much attention ... -
Understanding the impact of interior design on job performance - A study on Hospitality employees in Vietnam
(International University - HCMC, 2016)Working in the hospitality industry nowadays is no long a new trend of career. Although workers in this field are required lots of special characteristics such as having strong control of pressure, time management, ... -
Understanding the influence of company's marketing mixes on consumer decision making process toward choosing convenient stores: A case study of " shop and go" stores in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)Consumer decision making process is an important process that marketers always want to learn and understand more thoroughly. This is a complicated process that a customer has to go through before and during making ... -
Understanding the influences of the spokes-character on brand equity - The case of Comfort in Vietnam
(HCMC - International University, 2015)