Browsing Bachelor of Business Administration by Title
Now showing items 1989-2008 of 2036
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Valua co-creation, tourist satisfaction and tourist loyalty in Tien Giang province
(International University - HCMC, 2016)Customers are the ones who decide the success or failure of a business. For this reason, understanding customers’ demands and expectations is a very important task of any business. Thus, customer involvement in the product ... -
Valuation of value relevance between parent and consolidated financial statements : Evidence in Vietnam
(HCMC - International University, 2015)Value relevance of financial information has been widely addressed in accounting research; however studies regarding value relevance between parent and consolidated financial reports are of limited in international literature ... -
The value relevance of financial statements : Evidence from Vietnam
(HCMC - International University, 2015)Value relevance of financial statement has been in research for academics over the last four decades. While there has been a number of studies on the value relevance in the developed countries such as the US and UK, but ... -
The value relevance of intangible assets under moderating of corporate governance
(International University - HCMC, 2016)This paper examines the value relevance of intangible assets under moderating effect of corporate governance in 2014. Using a sample of 253 listed firms on Ho Chi Minh Stock Exchange (HOSE), the value relevance of intangible ... -
Value versus growth strategies on Vietnamese market, the evidence from listed companies on Ho Chi Minh Stock Exchange
(International University HCMC, Vietnam, 2014)The study, which uses balanced panel data in analysis, is aiming at finding the value premium and explanatory power of value versus growth classification proxies in explaining stock profits in Vietnam by collecting 100 ... -
Van-sales model and it's differences with the tranditional presales case of Vietnam dairy joint-stock company (Vinamilk)
(International University HCMC, Vietnam, 2010)In recent years, competition in Vietnam dairy products becomes more intensive as manufacturers try to gain more customers and bigger market shares. However, the attention has been focused upon the newer ... -
Vietnam accounting standards application benchmarking international accounting standards and how it impacts on foreign investors' decision making
(International University HCMC, Vietnam, 2009)This thesis suggest that the differences between VAS and IAS are associated with the information cost and the optimal allocation capital of international investors. Key words: Vietnam Accounting standards (VAS), International ... -
Vietnam merger and acquisition characteristics and issues
(International University HCMC, Vietnam, 2009)The study used the 484 M&A transactions from 2003 to 2009 to conduct the Vietnam M&A descriptive statistics. The statistics shows that M&A activities became more and more popular in the recent years especially in the ... -
Vietnam SME's percieved barriers to Private Equity : With focus on Food and Beverage Sector
(International University HCMC, Vietnam, 2013)Vietnam SME's percieved barriers to Private Equity : With focus on Food and Beverage Sector -
VietNam young customer's attitudes toward burger king in HCM city
(International University HCMC, Vietnam, 2013)Nowadays, Vietnam market attracts a lot of foreign investors to do fast food business, such as KFC, Lotteria, Jollibee and so on. In 2012, Burger King, the second largest fast food hamburger ... -
Vietnam's economy in the time of EU debt crisis: An analysis of export and FDI in relation with EU
(International University HCMC, Vietnam, 2012)This research is conducted to figure out the status of Vietnam economy in the time of EU sovereign debt crisis. By scanning through two representatives, which are most related to the global market, Vietnam export ... -
Vietnam's inflation in recent years and prediction of inflation for the near future
(International University HCMC, Vietnam, 2013)For the purpose of studying Vietnam’s inflation rate in recent years as well as impacts of inflation, this thesis analyzed data over the period from 1995 to 2012for Consumer Price Index (CPI).The range of data ... -
Vietnam-Japan Economic Partnership Agreement (VJEPA) - An analysis of trade diversion effects
(HCMC - International University, 2015)This research estimates the impact of the Vietnam-Japan Economic Partnership Agreement (VJEPA) on bilateral trade flow between Vietnam and Japan. The study estimated an augmented gravity model using panel data method in ... -
Vietnamese (Ho Chi Minh city) customers' purchase intention toward a global brand (United states) versus local brand
(International University - HCMC, 2020)This study of Vietnamese consumers, the young generation in specific, indicates the influences of some elements to the purchase intention of Calvin Klein brand and local brands. Based on the cognitive-affective model of ... -
Vietnamese Commercial bank's efficiency and productivity in Consideration of Non-Performance Loan : A Data Envelopment Analysis and Malmquist Index
(International University - HCMC, 2015) -
Vietnamese consumer attitudes and purchase intentions toward genetically modified foods - Case study of genetically modified maize
(International University - HCMC, 2016)the application of gene technology on food is getting popular from the whole world, especially in developed nations like USA and UK, Vietnamese consumers are still doubtful about the risks of this kind of food. In order ... -
Vietnamese culture reflection through advertising: case study of milk advertisements on television commercials
(HCMC - International University, 2015)There are a various of elements that contributing to the success of a business. These factors can be effectively listed through the rule "Four Ps" of marketing which were originally proposed by E. Jerome McCarthy, a marketer, ... -
Vietnamese students' attitudes toward social network sites and recommendations for Google Plus
(International University HCMC, Vietnam, 2014)The purpose of this research is to understand Vietnamese students’ attitudes toward social network sites. After that, based on the results, the researcher gives suggestions to attract more users on Google Plus. The research ... -
Vietnamese young adults attitudes toward nutritional supplement intake
(International University - HCMC, 2021)This research evaluates the effect of social cognition and marketer distrust on the nutritional supplement purchase intention, especially Vietnamese young consumers. Based on the theory of planned behaviors (TPB), which ... -
The Vietnamese youth response to co-branded products: The role of perceptual fit - Case study of Nokia Monster Purity headphone
(International University - HCMC, 2016)The purpose of this study is evaluating the Vietnamese youth’s response to co-branded products in the role of perceived fit, particularly in the case of Nokia Monster Purity headphone. The research aims to explore the ...