Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1048-1067 of 2340
-
Factors affecting Vietnamese consumer online shopping behavior towards apparel industry
(HCMC - International University, 2015)This research is conducted to investigate factors affecting Vietnamese consumers online shopping behavior towards apparel products, which might be one of the most important issues of e-commerce and marketing field. This ... -
Factors affecting Vietnamese investors' overconfidence
(International University HCMC, Vietnam, 2014)This study focuses on the psychological aspect of the Vietnamese investors and its effect on their investment decision. In particular, we study the overconfidence phenomenon and its possible determinants through a ... -
Factors affecting visitors' satisfaction in Danang international firework festival
(International University - HCMC, 2018)The Danang International Firework festival has brought countless benefits to Danang as well as Danang tourism industry. Thanks to innovation in not only program content but also marketing method, the number of visitors ... -
Factors affecting voluntary turnover intention of white collar employees in Ho Chi Minh city, Vietnam - 8 forces framework approach
(International University - HCMC, 2018)This research aims to study reasons why white-collar workers within services and trading sector decide to stay or leave their organizations. Voluntary turnover has never fallen out of top considerable issues about business ... -
Factors Affecting Young Customers Purchase Intention (Millennials & Genz) Towards Advertising On Tiktok: Focusing On Video Duration Under 30 Seconds
(2023)As an application that attracts a large number of young people, especially those of the Millennials and GenZ generations, TikTok is a platform that opens up many new opportunities for marketers to get closer to potential ... -
Factors affecting young customers' purchase intention toward green products in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)Nowadays, Environment not only plays an indispensable role in the development of Green Products but also has significant impacts on society. One of the main aspects of Environment is the measurement of ... -
Factors affecting young people's buying intention at flea markets in Ho Chi Minh City
(International University - HCMC, 2016) -
Factors affecting young Vietnamese consumers' purchase intention for luxury products
(International University - HCMC, 2019)Luxury products is something that desirable and more than an ordinary and necessity. These things tend to make life more pleasant for the consumer. Over the past few years, brand consciousness among the Vietnamese society, ... -
Factors affecting youth customer's purchase intention toward ebook readers - The case of Amazon kindle
(International University HCMC, Vietnam, 2013)Along with the trend of globalization, the economic grows rapidly in many aspects nowadays, standards of life enhances along with better incomes. Hence, people tend to use electronic devices to experience ... -
Factors contribute to employer attractiveness implication for attracting new graduates in Ho Chi Minh city
(International University - HCMC, 2017)Employer nowadays have to face many challenges in attracting and recruiting the right talent due to changes in demographics as well as work preferences among generation Y. This requires the company to generate their own ... -
Factors creating the distinction in service quality : A case of A13 cafeteria in campus of Vietnam national university - Hochiminh city
(International University HCMC, Vietnam, 2012)The study is conducted to examine the factors that create the distinction in service quality of A13 cafeteria in Vietnam National University campus in Ho Chi Minh City as well as evaluate the affecting level ... -
Factors Effect On Customers' Online Shopping Cart Abandonment On E-Commerce Platform - A Study In Ho Chi Minh City
(2022)People are increasingly turning to online shopping as a precaution against the Covid-19 outbreak. In the context of online shopping platforms in Ho Chi Minh City, Vietnam, the primary purpose of this paper is to investigate ... -
Factors effect youtubers purchase intention to attend a youtube network - The case of Dien Quan network
(International University - HCMC, 2018)This study is to measure factors that effects youtuber purchase intention to attend a youtube network and with the case of Dien Quan Network. The research was done on 351 youtubers in Viet Nam. Cronbach’s Alpha was run to ... -
Factors effecting customer behavioral intention of restaurant using Don ca tai tu as a service - Case study of restaurant in Mekong-Tien Giang tourism in Tien Giang province, Vietnam
(International University - HCMC, 2016)Purpose - The purpose of this study is to investigate the influence of three factors - Physical environment, food quality, Don ca tai tu service quality – on emotional response, restaurant image, customer perceived value, ... -
Factors effecting customer satisfaction toward online group buying in Ho Chi Minh city
(HCMC - International University, 2015) -
Factors Effecting Towards Brand Equity And Customer Satisfaction And Loyalty When Booking Hotels Through Online Travel Agents In Vietnam
(2023)The term "online travel agent" or "OTA”, refers to a travel company that sells hotel rooms online through a website. It provides visitors with the necessary details to reserve a room at a hotel, for example bed or ... -
The factors impact audiences' behavior on usage intention toward livestream service
(International University - HCMC, 2018)In the recent years, a number of audiences are watching channels through live streaming platform, and the development of live-stream service has increased rapidly. As the phenomenon of social live stream service (SLSS) ... -
Factors impact on banks financial performance - The case of Vietnam
(International University - HCMC, 2019)This paper aims to determine the components have affection on bank’s financial performance quality through three main aspects: return on average assets (ROAA), return on average equity (ROAE) and net interest margin (NIM). ... -
The factors impact on intention to use premium version of streaming music service
(International University - HCMC, 2019)This study is conducted to investigate the factors affecting on customer’s intention to use premium version of streaming music service based on the theory of planned behavior and two extended variables which are perceived ... -
The factors impact on online customer's purchase intention
(International University HCMC, Vietnam, 2014)Nowadays, the rapid development of internet has created a new distribution channel and supported for online transactions increasing more and more. In Vietnam, online shopping also is more popular. This has created a need ...