Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
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The factors impact on online customer's purchase intention
(International University HCMC, Vietnam, 2014)Nowadays, the rapid development of internet has created a new distribution channel and supported for online transactions increasing more and more. In Vietnam, online shopping also is more popular. This has created a need ... -
Factors impacting on net interest margin of joint-stock commercial banks in Vietnam
(International University - HCMC, 2019)The thesis performs quantitative research to determine factors impacting the net interest margin of joint-stock commercial banks in Vietnam in the period of 2007-2018. The paper uses a panel data regression model and ... -
Factors Impacting The Adoption Intention Of Chatbot Services In The Banking Industry In Vietnam
(2023)Numerous sectors, particularly the banking industry, have used intelligent technology in implementing a chatbot into their customer support activities in order maximize the customer experience and achieve the goal of ... -
Factors Influence Generation Z's Brand Loyalty Toward Fast Fashion Brands: A Study In Ho Chi Minh City
(2022)The purpose of this research was to determine what makes customers in Ho Chi Minh City, Vietnam, more or less loyal to fast fashion brands. Based on a review of related research, this study's research model includes six ... -
Factors influence intention of ordering food via website - An empirical research of undergraduates in HCMC
(HCMC - International University, 2015)Online food ordering service is a form of E-commerce, which first appeared in Vietnam in 2011. However, although E-commerce is fast growing with a lot of people shop online for products such as books, cosmetics, clothes, ... -
Factors Influence On Customer Purchase Intention In Cosmetic Product VIA Livestream In Vietnam
(2022)Aim: Live Streaming is becoming one of the most popular ways of introducing and selling products online. This is a good, effective and cheap way to attract more customers as well as gain more reputation. Understanding ... -
Factors influence on customer repurchase intention toward online shopping
(International University HCMC, Vietnam, 2014)This research empirically examines the effect of various Internet shopping site qualities on the utilitarian and hedonic values of Internet shopping. The influence of the perceived level of Internet shopping value on ... -
Factors influence on customers repurchase intention in customer to customer e-marketplace - The case of Shopee Vietnam
(International University - HCMC, 2018)Shopee is the leading e-commerce platform in Southeast Asia and Taiwan that provides online shopping service based on customer-to-customer (C2C) model. There are hundreds of new shops opened in Shopee every day due to low ... -
Factors influence on customers' behavioral intention for visiting shopping mall in HCM city
(International University - HCMC, 2019)The purpose “of this research is to analyze and find out which factors influence on customers‟ behavioral intention for visiting shopping mall in HCMC. There are two shopping malls which are Vincom center and Aeon mall, ... -
Factors influence on intention use mobile payment
(International University - HCMC, 2018)Recently, in line of the growth of technology, mobile payment is considered as a popular replacement of other payment methods. The purpose of this work is to identify key factors that positively and significantly affect ... -
Factors influence on turnover intention and job satisfaction of frontline employees in Vietnamese hospitality industry - The case in Vung Tau city and Ho Chi Minh city
(HCMC - International University, 2015)Frontline employees have an important role in hospitality industry because they influence directly on the service quality and customer satisfaction. However, frontline employees’ high turnover intention and their low job ... -
Factors influenceing young consumers' attitide towards mobile advertising in Ho Chi Minh city : A study of mobile advertising via sms
(International University HCMC, Vietnam, 2014)This research is carried out with the aim of identifying factors influencing on young consumers‘ attitude towards mobile advertising in Ho Chi Minh City: a study of mobile advertising via SMS. Besides, it also has two other ... -
Factors influencing attitude and purchase intention toward mid-entry level luxury fashion products - An assessment on young generation in Ho Chi Minh city
(International University - HCMC, 2020)On the heels of rapid economic development and urbanization in Vietnam, luxury fashion market has various opportunities to grow and expand. In order to draw attention of young people to engage in luxury fashion consumption, ... -
Factors influencing brand loyalty for smartphone in Ho Chi Minh city - Case of Apple iphone
(International University - HCMC, 2019)This thesis aims at exploring the successful of Apple Inc. in surviving and expanding in smartphone industry in Vietnam by focusing on analyze the influences of the loyalty issue. The thesis mentions the background of the ... -
Factors influencing brand loyalty towards K-DO bakery and café
(International University HCMC, Vietnam, 2012)This study aims to investigate factors that affect brand loyalty of customer towards K-Do Bakery and Café, a brand new chain in fast-food market. Then, with the important findings from the research, the study ... -
Factors influencing consumer environmental attitude and green purchase intention - A case study of electrolux Eco - friendly washing machine
(International University - HCMC, 2017)This study is carried out with a view to analyzing what factors impact on the attitude towards the environment of millennial generations and their purchase intention towards eco-friendly products, specifically in the case ... -
Factors Influencing Consumer Loyalty To Retailers: The Case Of Retailer Store Chain In Ho Chi Minh City
(2023)People's purchasing behaviors have changed over time as a result of technological advances and improved living situations. This includes the expansion of convenience stores in cities, where consumers may quickly buy ... -
Factors influencing consumer online purchase intention of books in Viet Nam
(HCMC - International University, 2015)This research was conducted on purpose of determining factors in influencing on repurchase intention towards online shopping in case of online bookstore. This research also aims to measure the level of such influence and ... -
Factors influencing consumer online purchase intention of fashion in Viet Nam - The case of Zalora
(International University HCMC, Vietnam, 2013)The development of Internet in Viet Nam has changed people’s life. Business is not an exception: companies have no longer viewed internet as a supplemental sales and marketing channel and but developed it into a mainstream. ... -
Factors influencing consumer's attitudes toward mobile marketing in Vietnam
(HCMC - International University, 2015)The objective of this empirical study is to investigate the factors that influence the youths’ attitudes toward mobile marketing in the Vietnamese context. Based on findings from previous studies, impacts of two factors ...