Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
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Factors Influence On Customer Purchase Intention In Cosmetic Product VIA Livestream In Vietnam
(2022)Aim: Live Streaming is becoming one of the most popular ways of introducing and selling products online. This is a good, effective and cheap way to attract more customers as well as gain more reputation. Understanding ... -
Factors influence on customer repurchase intention toward online shopping
(International University HCMC, Vietnam, 2014)This research empirically examines the effect of various Internet shopping site qualities on the utilitarian and hedonic values of Internet shopping. The influence of the perceived level of Internet shopping value on ... -
Factors influence on customers repurchase intention in customer to customer e-marketplace - The case of Shopee Vietnam
(International University - HCMC, 2018)Shopee is the leading e-commerce platform in Southeast Asia and Taiwan that provides online shopping service based on customer-to-customer (C2C) model. There are hundreds of new shops opened in Shopee every day due to low ... -
Factors influence on customers' behavioral intention for visiting shopping mall in HCM city
(International University - HCMC, 2019)The purpose “of this research is to analyze and find out which factors influence on customers‟ behavioral intention for visiting shopping mall in HCMC. There are two shopping malls which are Vincom center and Aeon mall, ... -
Factors influence on intention use mobile payment
(International University - HCMC, 2018)Recently, in line of the growth of technology, mobile payment is considered as a popular replacement of other payment methods. The purpose of this work is to identify key factors that positively and significantly affect ... -
Factors influence on turnover intention and job satisfaction of frontline employees in Vietnamese hospitality industry - The case in Vung Tau city and Ho Chi Minh city
(HCMC - International University, 2015)Frontline employees have an important role in hospitality industry because they influence directly on the service quality and customer satisfaction. However, frontline employees’ high turnover intention and their low job ... -
Factors influenceing young consumers' attitide towards mobile advertising in Ho Chi Minh city : A study of mobile advertising via sms
(International University HCMC, Vietnam, 2014)This research is carried out with the aim of identifying factors influencing on young consumers‘ attitude towards mobile advertising in Ho Chi Minh City: a study of mobile advertising via SMS. Besides, it also has two other ... -
Factors influencing attitude and purchase intention toward mid-entry level luxury fashion products - An assessment on young generation in Ho Chi Minh city
(International University - HCMC, 2020)On the heels of rapid economic development and urbanization in Vietnam, luxury fashion market has various opportunities to grow and expand. In order to draw attention of young people to engage in luxury fashion consumption, ... -
Factors influencing brand loyalty for smartphone in Ho Chi Minh city - Case of Apple iphone
(International University - HCMC, 2019)This thesis aims at exploring the successful of Apple Inc. in surviving and expanding in smartphone industry in Vietnam by focusing on analyze the influences of the loyalty issue. The thesis mentions the background of the ... -
Factors influencing brand loyalty towards K-DO bakery and café
(International University HCMC, Vietnam, 2012)This study aims to investigate factors that affect brand loyalty of customer towards K-Do Bakery and Café, a brand new chain in fast-food market. Then, with the important findings from the research, the study ... -
Factors influencing consumer environmental attitude and green purchase intention - A case study of electrolux Eco - friendly washing machine
(International University - HCMC, 2017)This study is carried out with a view to analyzing what factors impact on the attitude towards the environment of millennial generations and their purchase intention towards eco-friendly products, specifically in the case ... -
Factors Influencing Consumer Loyalty To Retailers: The Case Of Retailer Store Chain In Ho Chi Minh City
(2023)People's purchasing behaviors have changed over time as a result of technological advances and improved living situations. This includes the expansion of convenience stores in cities, where consumers may quickly buy ... -
Factors influencing consumer online purchase intention of books in Viet Nam
(HCMC - International University, 2015)This research was conducted on purpose of determining factors in influencing on repurchase intention towards online shopping in case of online bookstore. This research also aims to measure the level of such influence and ... -
Factors influencing consumer online purchase intention of fashion in Viet Nam - The case of Zalora
(International University HCMC, Vietnam, 2013)The development of Internet in Viet Nam has changed people’s life. Business is not an exception: companies have no longer viewed internet as a supplemental sales and marketing channel and but developed it into a mainstream. ... -
Factors influencing consumer's attitudes toward mobile marketing in Vietnam
(HCMC - International University, 2015)The objective of this empirical study is to investigate the factors that influence the youths’ attitudes toward mobile marketing in the Vietnamese context. Based on findings from previous studies, impacts of two factors ... -
Factors influencing consumer's intention toward a local brand - A study of Vinfast
(International University - HCMC, 2019)Nowadays, automobile industry, is really potential and competitive in Vietnam. To attract more customers to engage and buy the Vietnamese brand is the difficult mission. Therefore, it is necessary to conduct a thesis related ... -
Factors influencing consumers' purchase intention toward green beauty care and cosmetic
(International University - HCMC, 2019)With the increasing ecological sensitivity, the appearance of green beauty products seem to attract a lot of consumers who perceived environmental responsibility. The research on green purchase intention is expected to ... -
Factors Influencing Cryptocurrencies Acceptance In Vietnam
(2023)In recent years, Vietnam has seen the rapid rise of blockchain and cryptocurrency, a disruptive technology that might change the financial industry. However, bitcoin acceptance has been slower than expected owing to a ... -
Factors influencing customer loyalty in online food ordering service in Ho Chi Minh city - The case of Now.vn
(International University - HCMC, 2019)The Internet Era has made us fast connection to the food source. In the start of recent century, online food ordering was accepted by most of consumers and food suppliers. These years, more fast food companies and ... -
Factors influencing customer loyalty of coffee brand store in Ho Chi Minh city - The case of Starbucks coffee
(International University - HCMC, 2019)We are coming to the age of globalization where companies are expected to be flexible and adaptive more than ever in order to meet customer demand as well as develop further the business. Focusing on Beverage market, we ...